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Gap + Katseye vs. AE + Sydney Sweeney

We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap ...
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Kith Ivy and Erewhon: Membership Match Made in Heaven

Think about the possibilities. An Erewhon partnership with Kith Ivy could offer club-exclusive products, limited releases, or members-only wellness events with celebrity nutritionists. This mini ...
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TRR Live! Off the Shelf: The Starbucks Protein Foam Scam

Starbucks’ new "Protein Cold Foam" went on sale September 29 –- and this might be one of the most ridiculous cash grabs I've seen in ...
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Rebuilding the Retail Basics: What Chatmeter’s 2025 Report Reveals About In-Store Performance 

In an era obsessed with shiny objects — from AR mirrors to metaverse storefronts — a new 2025 report from Chatmeter delivers a pointed reminder: ...
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What’s the Future for Armani?

Foreseeing issues of succession, Armani created the Giorgio Armani Foundation in 2016 (when he was 82) to ensure continuous guidance for the company’s future management ...
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Will Warby Parker Succeed in Besieged Target?

In the amorphous Target environment, a separate door clearly demarcates Warby Parker from its host store and makes its customers and staff feel safe, secure ...
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Office Wear Isn’t What It Used to Be, Thank Goodness

Well, Gen Zs entered the workforce, and everyone (over the age of 45) seems to be weighing in on one thing: Gen Z isn’t exactly ...
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The Soft Power Shift: What It Means for U.S. Brands

For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries ...
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