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Experience

Robin Lewis - Macy's Market - the Robin Report

Macy’s: Out of the Box or a Different Box?

Macy\’s is going bold and fast with Market by Macy\’s! The 20,000 square-foot boutique opened recently in the Southlake Town Square lifestyle shopping center in ...
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Jane Singer - Ralph Lauren - The Robin Report

Ralph Lauren: Icon, Image Maker, Movie Star

When I saw Very Ralph, HBO\’s documentary about Ralph Lauren, I realized I\’d forgotten about the ads. In the 80s and 90s, consumers and some ...
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Jane Singer - The Super Bowl Ads - The Robin Report

What Super Bowl Ads Say About Us

Many fans look to the Super Bowl for a great game and a celebratory event. A party with friends or a party of one. Always ...
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Pam Danziger - Amazon’s Luxury Folly - The Robin Report

Amazon’s Luxury Folly

No question, every successful entrepreneur has a certain amount of madness and the more successful they are, the madder. Using that measure, Jeff Bezos, who ...
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The Next Wave of Wellbeing

For nearly a century, retailers and other businesses have relied on television advertising to promote their products. And while advertising for some customers has been ...
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A Shiny Penney Opens Amidst the Tarnish

Imagine a JC Penney store where the layout is modern and cool, where there are extras like hair salons, shoe repair, video games, copious seating ...
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Field Notes from the Midwest

There was a bright light shining during the post-holiday mall doldrums in St. Louis, Missouri. This midwestern city (full disclosure, my hometown) is constantly reinventing ...
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Doing It Right: Mixed Use Retail Spaces for Millennials

It\’s time that retailers learn what real estate investors already know: Mixed use retail spaces are the mall of the future. Mixed use retail spaces ...
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