Articles on
Experience
Will Your Brand Survive COVID-19?
Melissa Fraley Agguini
April 21, 2020
The world may be \”closed\” but that doesn\’t mean you can afford to close your eyes on the fundamentals. According to Erica Sweeney, reported in ...
Read More →
With Neither a Bang nor a Whimper
Kate Newlin
April 20, 2020
It has taken a month or so for the new Covid-19 reality to do what two generations of business consultants, retail strategists and brand marketers ...
Read More →
Real Money, Real Help: Beauty Steps Up to the Plate
Dana Wood
April 19, 2020
In the dark, murky sea of literally 62,377 emails in my inbox, I almost skipped over one because it had the words \”Hand Sanitizer\” in ...
Read More →
Are You There, Retailers? It\’s Me…A Millennial HENRY
Jasmine Glasheen
April 14, 2020
Millennial HENRYs (High Earners Not Rich Yet) felt broke before the COVID outbreak. And even those that haven\’t been furloughed or lost their jobs during ...
Read More →
Beauty to the Rescue
Dana Wood
March 24, 2020
\”In this corner, we have industry goliath LVMH, pledging to donate 12 metric tons of hand sanitizer to 39 Paris hospitals in under a week. ...
Read More →
Don’t Succumb to the Invisible Black Swan
Robin Lewis
March 22, 2020
We are an ingenious, solution-driven species. Some of our most creative thinking and novel innovations have come as a necessary outcome of challenging circumstances.
Read More →
A Forward Look 2021
Roberto Ramos
March 16, 2020
We will be in reset mode in 2021. The past decade was characterized by a predictable digital wave putting the consumer front and center in ...
Read More →
How to Revive Malls After the Coronavirus Lifts
Pam Danziger
March 11, 2020
The coronavirus has cast a pall over malls, adding insult to injury for many of the nation\’s malls already under siege. Dr. Nancy Messonnier, Director ...
Read More →







