Articles on
Experience
Macy’s: Out of the Box or a Different Box?
Robin Lewis
February 18, 2020
Macy\’s is going bold and fast with Market by Macy\’s! The 20,000 square-foot boutique opened recently in the Southlake Town Square lifestyle shopping center in ...
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Ralph Lauren: Icon, Image Maker, Movie Star
Jane Singer
February 17, 2020
When I saw Very Ralph, HBO\’s documentary about Ralph Lauren, I realized I\’d forgotten about the ads. In the 80s and 90s, consumers and some ...
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What Super Bowl Ads Say About Us
Jane Singer
February 13, 2020
Many fans look to the Super Bowl for a great game and a celebratory event. A party with friends or a party of one. Always ...
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Amazon’s Luxury Folly
Pam Danziger
February 4, 2020
No question, every successful entrepreneur has a certain amount of madness and the more successful they are, the madder. Using that measure, Jeff Bezos, who ...
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The Next Wave of Wellbeing
RoxAnna Sway
January 28, 2020
For nearly a century, retailers and other businesses have relied on television advertising to promote their products. And while advertising for some customers has been ...
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A Shiny Penney Opens Amidst the Tarnish
Warren Shoulberg
January 20, 2020
Imagine a JC Penney store where the layout is modern and cool, where there are extras like hair salons, shoe repair, video games, copious seating ...
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Field Notes from the Midwest
Deborah Patton
January 14, 2020
There was a bright light shining during the post-holiday mall doldrums in St. Louis, Missouri. This midwestern city (full disclosure, my hometown) is constantly reinventing ...
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Doing It Right: Mixed Use Retail Spaces for Millennials
Jasmine Glasheen
January 7, 2020
It\’s time that retailers learn what real estate investors already know: Mixed use retail spaces are the mall of the future. Mixed use retail spaces ...
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