Articles on
Experience
How to Cultivate Loyalty with Next Gen Shoppers
Catherine Schetting Salfino
October 25, 2021
It’s hard to say how school, events, work and retail will look in the coming months, what with COVID’s Delta variant impacting protocols on a ...
Read More →
Why Green is More Than a Color for 2022
RoxAnna Sway
October 10, 2021
The Covid-19 recession of 2020 saw big gains for categories of merchandise including groceries, health and wellness-related products, pet food/supplies, furniture, and the DIY or ...
Read More →
Are Facebook and Instagram Toxic for Young Consumers?
Jasmine Glasheen
October 5, 2021
Social media can be toxic for young consumers, and some platforms are worse than others. The Facebook empire, in particular, has been in the hot ...
Read More →
What Does a Luxury Brand Sound Like?
Pam Danziger
September 28, 2021
Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance ...
Read More →
ZZ Driggs: Furniture Where and When You Want It
Warren Shoulberg
September 20, 2021
When Whitney Frances Falk started ZZ Driggs in 2015, she not only invented a memorable name for the company, but she also invented an entirely ...
Read More →
Using Unbiased Metrics to Measure Loyalty
Pam Danziger
September 12, 2021
The Holy Grail for any brand or retailer is customer loyalty. In the Arthurian legend, search for the mythical grail promises its finder divinity – ...
Read More →
The Shape of Things to Come
Jasmine Glasheen
September 8, 2021
To the terror of millennials everywhere, Gen Z has officially canceled the skinny jean. Denim’s wider silhouette is only eclipsed by the flamboyant nature of ...
Read More →
A Disconnect with Americans’ Fascination with Wellbeing
Dana Wood
September 7, 2021
It isn’t only Belinda, the beleaguered spa manager in HBO’s smash summer hit The White Lotus, who’s finding it exceedingly challenging to cater to the ...
Read More →







