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How to Cultivate Loyalty with Next Gen Shoppers

It’s hard to say how school, events, work and retail will look in the coming months, what with COVID’s Delta variant impacting protocols on a ...
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Why Green is More Than a Color for 2022

The Covid-19 recession of 2020 saw big gains for categories of merchandise including groceries, health and wellness-related products, pet food/supplies, furniture, and the DIY or ...
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Are Facebook and Instagram Toxic for Young Consumers?

Social media can be toxic for young consumers, and some platforms are worse than others. The Facebook empire, in particular, has been in the hot ...
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What Does a Luxury Brand Sound Like?

Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance ...
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ZZ Driggs: Furniture Where and When You Want It

When Whitney Frances Falk started ZZ Driggs in 2015, she not only invented a memorable name for the company, but she also invented an entirely ...
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Using Unbiased Metrics to Measure Loyalty

The Holy Grail for any brand or retailer is customer loyalty. In the Arthurian legend, search for the mythical grail promises its finder divinity – ...
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The Shape of Things to Come

To the terror of millennials everywhere, Gen Z has officially canceled the skinny jean. Denim’s wider silhouette is only eclipsed by the flamboyant nature of ...
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A Disconnect with Americans’ Fascination with Wellbeing

It isn’t only Belinda, the beleaguered spa manager in HBO’s smash summer hit The White Lotus, who’s finding it exceedingly challenging to cater to the ...
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