Articles on
Experience
Millennial and Gen Z Trust in a Newly Reopened World
Jasmine Glasheen
June 7, 2020
It’s a strange time to come of age, but Gen Z is doing just that in a world on lockdown. While it’s beginning to look ...
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Mom & Pop and Hope
Robert Spector
June 1, 2020
After a hurricane or earthquake or terrorist attack, the first tentative sign of a return to normalcy is the reopening of the neighborhood shops and ...
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Experiential Retailing: Done That…But Not Anymore
Warren Shoulberg
May 27, 2020
The retailing industry is going to have to look for another savior. At least for the time being. In what amounted to a near-non-stop barrage, ...
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Face Masks Make a Statement
Jasmine Glasheen
May 26, 2020
Despite the evidence, few of us saw the face mask boom coming. Fabric face masks are this season’s most controversial accessory. They are the first ...
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We Have Seen the Consumer and It is Us
Kate Newlin
May 10, 2020
The most pressing question facing our consumer society and economy is the one we keep asking each other: What\’s going to happen? David Ogilvy famously ...
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Really Great Advice for Helping the Beauty Industry Survive the Pandemic
Dana Wood
May 5, 2020
Like the rest of us, I\’ve been extremely busy this past few weeks trying to make sense of the New (Coronavirus) World Order. I\’ve had ...
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Consumers Lead Industry Transformation
Mariya Zorotovich
May 3, 2020
Unprecedented business closures, an intermittent supply chain and unemployment reaching 26.5M as of April, have put the retail ecosystem at significant risk. Compared to the ...
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Gen Z Has Been Prepping for Coronavirus All Their Lives
Jasmine Glasheen
April 27, 2020
Funny thing about Generation Z/iGen consumers: they always shopped as if they were preparing for a cataclysmic global event. Gen Z grew up during the ...
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