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Experience

Off the Shelf: A Tricky Halloween

Hershey raised prices by double digits. A 48-count box of full-size bars that cost $40 last year is now $50. So how is Hershey responding? ...
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An Industry Manifesto: The Antidote to Retail Boredom

In their quest for scale, many legacy retail brands have transitioned from curators of wonderment to experts in expansion and operational effectiveness. Public listings, expansion ...
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Luxury Brands Chase F1

F1’s prestige, defined by values such as excellence, precision, and endurance, aligns seamlessly with those of luxury and prestige. And LVMH’s 10-year partnership has given ...
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Gap + Katseye vs. AE + Sydney Sweeney

We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap ...
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Kith Ivy and Erewhon: Membership Match Made in Heaven

Think about the possibilities. An Erewhon partnership with Kith Ivy could offer club-exclusive products, limited releases, or members-only wellness events with celebrity nutritionists. This mini ...
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TRR Live! Off the Shelf: The Starbucks Protein Foam Scam

Starbucks’ new "Protein Cold Foam" went on sale September 29 –- and this might be one of the most ridiculous cash grabs I've seen in ...
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What’s the Future for Armani?

Foreseeing issues of succession, Armani created the Giorgio Armani Foundation in 2016 (when he was 82) to ensure continuous guidance for the company’s future management ...
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Will Warby Parker Succeed in Besieged Target?

In the amorphous Target environment, a separate door clearly demarcates Warby Parker from its host store and makes its customers and staff feel safe, secure ...
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