Articles on
Experience
Off the Shelf: A Tricky Halloween
Phil Lempert
October 28, 2025
Hershey raised prices by double digits. A 48-count box of full-size bars that cost $40 last year is now $50. So how is Hershey responding? ...
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An Industry Manifesto: The Antidote to Retail Boredom
Kevin Roche
October 22, 2025
In their quest for scale, many legacy retail brands have transitioned from curators of wonderment to experts in expansion and operational effectiveness. Public listings, expansion ...
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Luxury Brands Chase F1
Glyn Atwal
October 20, 2025
F1’s prestige, defined by values such as excellence, precision, and endurance, aligns seamlessly with those of luxury and prestige. And LVMH’s 10-year partnership has given ...
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Gap + Katseye vs. AE + Sydney Sweeney
Jasmine Glasheen
October 9, 2025
We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap ...
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Kith Ivy and Erewhon: Membership Match Made in Heaven
Phil Lempert
October 8, 2025
Think about the possibilities. An Erewhon partnership with Kith Ivy could offer club-exclusive products, limited releases, or members-only wellness events with celebrity nutritionists. This mini ...
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TRR Live! Off the Shelf: The Starbucks Protein Foam Scam
Phil Lempert
September 30, 2025
Starbucks’ new "Protein Cold Foam" went on sale September 29 –- and this might be one of the most ridiculous cash grabs I've seen in ...
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What’s the Future for Armani?
Marie Driscoll
September 22, 2025
Foreseeing issues of succession, Armani created the Giorgio Armani Foundation in 2016 (when he was 82) to ensure continuous guidance for the company’s future management ...
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Will Warby Parker Succeed in Besieged Target?
Sanford Stein
September 18, 2025
In the amorphous Target environment, a separate door clearly demarcates Warby Parker from its host store and makes its customers and staff feel safe, secure ...
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