Sure, you can argue what took them so long, but better late than never. This week Walmart+ and its warehouse club cousin Sam’s announced a joint membership program that ties the two brands together in a way they have never been before. It’s a great mash-up, giving shoppers two membership programs for not much more than the price of one, providing delivery services and other benefits that are the name of the game these days. While a part of us wonders how many people STILL don’t know these are the same company, this pretty much confirms it for them, and it gives the brands a leg up on competitors like Target and Costco that aren’t able to do this. Mr. Sam would be loving this.



