It’s U.S. Open Time: Pro Athletes Help Brands Win
Partnerships between brands and sports figures are becoming more popular, but now female athletes are starting to show a stronger ROI.
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Collectible Dolls Are Reborn
There is no age limit for doll collecting. In fact, it tends to grow with age. Among doll collectors, kids’ rooms abandoned during the empty-nesting years are repurposed as doll nurseries. And the growing kidulting trend, where adults aged 18 and above revert to or continue on with their play toys, will bring younger doll collectors into the fold.
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Will an American Icon Go Italian?
WK Kellogg founder Will Keith Kellogg invented his cornflakes in 1894, with the cereal group growing to become arguably the best-known cereal empire in the world. On the other side of the Atlantic, Ferrero was founded in 1946 by Italian confectioner Pietro Ferrero, and the company remains under family ownership, with Ferrero’s grandson Giovanni serving as Executive Chair.
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Why Kim Kardashian and Selena Gomez Founded Brands Crush It
Whether you’re curating emerging brands for beauty, evaluating partnerships in wellness, or looking for buzzworthy products to add to your assortment, the Celebrity Brands Report is your new cheat sheet.
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The Latest Play: Kids Toys for Grown-ups
The boomer generation never met a nostalgic reminder of their youth that they didn’t respond to. And with more time (and money) on their hands, they are likely to continue to drive this trend for the foreseeable future.
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American Eagle’s Sydney Sweeney Ad Spawns a Culture War
The American Eagle disaster proves that retailers can no longer afford to confuse stock market performance with DEI awareness. Not in an era when customers dissect corporate messaging, then build communities around it on social media. The Sweeney ad demonstrates what happens when a company’s entire chain of command neglects to question the implications of what they’re putting out in the world, or how that messaging fits into the global climate.
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Which Next Gens Have Spending Power?
Generation X is better situated to survive the technological assault on consumers’ economic prospects. They may be leveraged between responsibilities to their aging parents and Zennial children, but they don’t face the student debt, housing, and career crises throttling subsequent generations.
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How Once-Hot Prime Hydration Flatlined
Prime sprinted into more than 90,000 retail locations worldwide—without first validating real, sustained consumer demand. That’s a risky formula. Shelf space comes at a premium. Slotting fees, return logistics, and strained retailer relationships can rapidly erode profitability when product velocity stalls. And that’s exactly what happened.
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Companion AI Is Your Direct Line to Gen Alpha
AI Girlfriend Scout, a paid subscription service, claims, “Whether you’re looking for emotional support, entertaining conversation, or a judgment-free space to be yourself, this in-depth comparison will help you choose the right AI girlfriend for your specific needs.”
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Aspirationals Compromise Luxury Brands
For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a better job of identifying aspirational consumers and tracking their evolution along their luxury journey toward becoming elite customers. This demands insight into how identity is shaped and reshaped over time. The real differentiator is understanding the deep drivers that anchor someone to a brand, even in times of economic friction.
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