AI may replace some marketing functions as a more precise, cost-efficient way to reach and retain customers. Join Shelley and Greg Licciardi, Vice President of Sponsorships and Partner Programs at the Association of National Advertisers, as they explore how successful brands are balancing hyper-personalization with authentic human connection.
The Retail Marketing Test: AI or Human? Read More »
Hotel Chocolat’s Thirlwell described the acquisition of the 250-acre Rabot Estate in Saint Lucia and transforming it into a boutique hotel as “destiny.” After a customer sent Thirwell a 1920s book about chocolate making while he was visiting his father in the Caribbean, he was inspired to fulfill his dream to create a place where luxury, wellbeing and style could come together with, naturally, cocoa and chocolate.
Hotel Chocolat and Knoops Face Off with Godiva Read More »
QVC bets on TikTok and its “Age of Possibility” campaign to reverse declining sales and reconnect with women over 50 amid steep losses.
Aging QVC Pins Its Dreams on TikTok Read More »
Walmart and JCPenney launch bold ad campaigns to shift consumer perceptions, but Walmart rides momentum while JCPenney faces an uphill battle.
Can an Ad Campaign Revitalize Walmart or JCP? Read More »
Retail’s decline stems from outdated demographics; success now comes from emotional insights, trust, and authentic, value-driven marketing.
Marketing Newsflash: Demographics Are So Over Read More »
AI is reshaping retail marketing with behavior targeting, predictive models, and DToCs, urging RMNs to evolve or risk becoming obsolete.
AI Is Coming for Retail Marketing Read More »
Gen Z’s nostalgic trend demands authenticity—retro fashion, second-hand style, and real throwbacks. Nostalgia-washing won’t work.
Gen Z’s Nostalgic Trend Has No Chill for Fakes Read More »
Levi’s faces tariff pressures and global backlash, risking international sales and increasing reliance on U.S. consumers for growth.
Levi’s and Collateral Tariff Impact Read More »
Reviving roadside landmarks like the Sinclair Dinosaur and Muffler Men can restore charm, spark connections, and create lasting memories.
Who Will Bring Back Our Iconic Roadside Landmarks? Read More »
