Research shows that consumers react negatively to service charges added for them, even when those charges would have been voluntary tips. They want to see the breakdown, but they also want to feel in control.
Tip Fatigue Is Real: It’s Killing Trust Read More »
Would you pay $19.99 for a can of Pringles and a trinket? Well, meet the Once You Pop Mystery Box—Pringles’ first-ever direct-to-consumer product. Inside each box, you get two cans. One contains a mystery flavor.
What Will Pringles Think of Next to Sell More Chips? Read More »
Bloom’s social media feeds share access to topics normally relegated to the insider knowledge of the privileged few. In so doing, Bloom makes her lavish lifestyle feel motivational for her millions of followers.
Who Is Becca Bloom? Read More »
The Swiss government knows tariffs can impact its lucrative, signature businesses, and it has been trying to intervene. In a recent effort to placate the administration, as part of a trade negotiation, Switzerland is offering to help reduce the U.S. trade deficit by increasing its investment in American industries, including gold refining.
Swiss Watch Brands Hit by Tariffs Read More »
Join Lauren and Shelley as they reveal the weak spots of a trendy business where many beauty brands are off trend out of the gate to meet the demands of savvy customers. They discuss the antiquated 18-to-36-month product development cycle, agentic AI (Chat GPT) marketing that shrinks the time between researching and making a decision to buy and will eliminate the need for traditional advertising.
Fast Tracking the Beauty Industry Read More »
Join Shelley and Misty Skolnick, Co-owner of Uncle Jerry’s Pretzels as they discuss how this company in rural Pennsylvania has been producing handmade, 100% natural pretzels as healthy snack options for decades.
How Uncle Jerry’s Pretzels Is a Poster Child for Healthy Snacks Read More »
Consumers are deprioritizing retail authenticity and diving headfirst into escapism. A few extra fingers matter less to next gens than the emotional resonance of the video on their screens. The irony is that these videos are generated with deepfake technology that only recently became available, and it feels right on brand for 2025.
The Oxymoron of Tech and Nostalgia Read More »
Hershey raised prices by double digits. A 48-count box of full-size bars that cost $40 last year is now $50. So how is Hershey responding? With a switch pitch to smaller vampire-shaped Kit Kats. Really?
Off the Shelf: A Tricky Halloween Read More »
Kat DePizzo, President of Justice Design Lab, reinvented the brand under dramatic circumstances. During the pandemic, with 15 people and a garage full of samples, she relaunched the #1 tween brand in America across 4,400 Walmart doors.
Lead Like Her: Kat DePizzo, President, Justice Design Lab Read More »
F1’s prestige, defined by values such as excellence, precision, and endurance, aligns seamlessly with those of luxury and prestige. And LVMH’s 10-year partnership has given the elite sport a fresh makeover as the title partner for the first race of the season, where it unveiled Louis Vuitton Trophy Trunks.
Luxury Brands Chase F1 Read More »
