WK Kellogg founder Will Keith Kellogg invented his cornflakes in 1894, with the cereal group growing to become arguably the best-known cereal empire in the world. On the other side of the Atlantic, Ferrero was founded in 1946 by Italian confectioner Pietro Ferrero, and the company remains under family ownership, with Ferrero’s grandson Giovanni serving as Executive Chair.
Will an American Icon Go Italian? Read More »
Whether you’re curating emerging brands for beauty, evaluating partnerships in wellness, or looking for buzzworthy products to add to your assortment, the Celebrity Brands Report is your new cheat sheet.
Why Kim Kardashian and Selena Gomez Founded Brands Crush It Read More »
The boomer generation never met a nostalgic reminder of their youth that they didn’t respond to. And with more time (and money) on their hands, they are likely to continue to drive this trend for the foreseeable future.
The Latest Play: Kids Toys for Grown-ups Read More »
The American Eagle disaster proves that retailers can no longer afford to confuse stock market performance with DEI awareness. Not in an era when customers dissect corporate messaging, then build communities around it on social media. The Sweeney ad demonstrates what happens when a company’s entire chain of command neglects to question the implications of what they’re putting out in the world, or how that messaging fits into the global climate.
American Eagle’s Sydney Sweeney Ad Spawns a Culture War Read More »
Generation X is better situated to survive the technological assault on consumers’ economic prospects. They may be leveraged between responsibilities to their aging parents and Zennial children, but they don’t face the student debt, housing, and career crises throttling subsequent generations.
Which Next Gens Have Spending Power? Read More »
Prime sprinted into more than 90,000 retail locations worldwide—without first validating real, sustained consumer demand. That’s a risky formula. Shelf space comes at a premium. Slotting fees, return logistics, and strained retailer relationships can rapidly erode profitability when product velocity stalls. And that’s exactly what happened.
How Once-Hot Prime Hydration Flatlined Read More »
AI Girlfriend Scout, a paid subscription service, claims, “Whether you’re looking for emotional support, entertaining conversation, or a judgment-free space to be yourself, this in-depth comparison will help you choose the right AI girlfriend for your specific needs.”
Companion AI Is Your Direct Line to Gen Alpha Read More »
For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a better job of identifying aspirational consumers and tracking their evolution along their luxury journey toward becoming elite customers. This demands insight into how identity is shaped and reshaped over time. The real differentiator is understanding the deep drivers that anchor someone to a brand, even in times of economic friction.
Aspirationals Compromise Luxury Brands Read More »
Trust is built in the quiet moments, researching a company’s comments on TikTok and the user-submitted product photos on their Amazon reviews. Loyalty, in turn, is built through the subtle signals of shared language and value alignment, made visible when brands operate transparently, consistently, and with a clear sense of identity.
For Next Gens, Fandom=Trust Read More »
Tapping into Gen Z’s purchasing power means acknowledging the ideological fault lines that run through the generation—and building assortments that don’t try to blur them and respectfully reflect them. By treating sourcing inventory and marketing as a conversation, retailers can cater to both sides of the spectrum without alienating either.
Gen Z Traditionalists: A Generational Misperception Read More »
