Aerie and Pamela Anderson

Aerie and Pamela Anderson

American Eagle was accused of promoting eugenics and then doubled down on its controversial spokesperson. Then it hired her opposite to represent its subsidiary. The 100% Aerie Real campaign begs the question, “How much research is the average consumer doing?” Only time will tell, but one thing is for certain: Consumers’ response to the Aerie Real campaign will be a case study in brand accountability and customer forgiveness.

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What Makes Retail Leadership Excel

What Makes Retail Leadership Excel

Companies, including retail organizations, emerge first as a nascent idea, and then, when a viable opportunity promptly presents itself, a new business is born. These new enterprises prosper and grow, often as a result of the quality of their leadership as much as from the kernel of the idea that launched them. But then, retail brands fail when leadership falters or disappears. Succession is the fuel that ensures longevity.

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QVC The Robin Report Retail Miss of the Week 04.11. 26

QVC: The Robin Report Retail Miss of the Week, 04.11. 26

Imagine being able to actually buy things that were being shown on your TV, not just watching dead-end commercials. It was interactive before interactive was even a thing. Now, nearly 50 years later, TV shopping is no longer a thing and with the news that QVC has missed its financial filing deadline yet again and will most likely end up in chapter 11, it may not be around…as we know it.

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Tim Baxter Insights from a Retail Visionary

Tim Baxter: Insights from a Retail Visionary

Reimagining the retail model has often been a fool’s errand, constrained by resources and lack of imagination. Short-term goals often cloud the vision required to reverse the tired paradigm; it’s better to put the customer first and the immediate P&L second. Many brands have lost their way, and the best physical retail works well when someone’s done all the thinking for the customer.

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