Resort activations allow brands to test new markets and formats with limited capital commitment. And arguably more important, they allow them to reach consumers in a leisure mindset, open to inspiration, primed to share on social media and psychologically removed from the friction of everyday life.
The Resort Retail Opportunity Read More »
The future of luxury in a persistent K-shaped economy and its role in a global society of haves, have-nots, and have-everythings is up for debate. This once Teflon-proof sector is facing brand dilution, economic headwinds and a test of its cultural relevance. Will it recover? Is it still relevant? Does it need to be redefined?
The transformation economy can flourish by spending less time focused on the headline invoking win and more time spent getting the everyday things right. And that in and of itself would be transformational.
Beyond Experience: Real Transformation Read More »
Returns will always be a cost of doing business. Online commerce has made it easy for customers to abuse shopping and reverse their regret with free returns. However, preventing returns fraud still requires better management. The ultimate challenge is for retailers to excel at prevention and use returns as a strategy to build customer loyalty.
How to Fight the $850 Billion Retail Returns Avalanche Read More »
It’s not often that we get a situation where one retailer’s Hit is another one’s Miss. But that’s what we’ve got this week with the debut of the Devil Wears Prada 2 limited edition shop of fashion apparel and accessories inspired by the new movie sequel, opening May 1.
Walmart & Target: The Robin Report Hit & Miss of the Week, 04. 18. 26 Read More »
Research on human-computer interaction has consistently found that people respond positively to interfaces that feel conversational and warm, while younger shoppers are especially comfortable chatting with bots. As a result, human-like AI agents with a name and personality tend to generate higher customer engagement, satisfaction and trust. What happens when they go rogue?
Woolworths’ Chatbot Went Rogue Read More »
Join Haley Boehning, CEO of Storyforge, and Tarek Müller, co-founder of About You and SCAYLE, as they discuss the talent it takes to develop enterprise technology that is hyper-personalized and flexible enough to respond to the speed of constantly changing market conditions.
Tarek Müller Builds a Global Retail Tech Solution Read More »
Reimagining the retail model has often been a fool’s errand, constrained by resources and lack of imagination. Short-term goals often cloud the vision required to reverse the tired paradigm; it’s better to put the customer first and the immediate P&L second. Many brands have lost their way, and the best physical retail works well when someone’s done all the thinking for the customer.
Tim Baxter: Insights from a Retail Visionary Read More »
In this conversation, Haley Boehning sits down with Tim to unpack the story behind The Baxter Collective, a new highly-curated physical retail platform opening its first store in Rye, New York. Designed to fill the white space between the endless aisles online and the niche boutique, The Baxter Collective isn’t about reinventing the department store.
Tim Baxter Has a Bold Vision for Retail Read More »
The Barnes & Noble strategy of deferring to local taste over stock-wide uniformity and treating stores as community hubs rather than depots of inventory stands in stark contrast to Amazon’s homogenized and algorithmically curated marketplace.
How Barnes & Noble Made a Comeback Read More »
