Behind-the-scenes-footage (BTS) chips away at the ‘us versus them’ aspect of the production and marketing funnel by inviting customers into the creative process. It can also justify the cost of a product, as it enables customers to see the craftsmanship and premium materials that go into making it. Whether the final product is a physical dress or a photo shoot, BTS is helping brands craft intentional narratives.
Trendwatch: Behind-the-Scenes Video Read More »
Why do results worth admiring almost never look like wins when the bet is placed? What happened along the way that transformed a perceived loss into a victory? And why does the boldness behind that bet get mistaken, in hindsight by others, for a playbook anyone could have run?
Following the Leader Is Not Leadership Read More »
By continuing to expand its partnerships with more and more retailers, Uber Eats is rapidly becoming the de facto leader in same day delivery services for big retailers. In addition to Home Depot, the latest: Kiehls, FedExOffice, Blick Art Materials, Sephora, Academy Sports and Choice Pet.
Uber Eats: The Robin Report Retail Hit of the Week, 6.27.26 Read More »
The ultimate test of success for long-form advertising is if you remove the logo, would this be a film you would watch? If the answer is no, it’s just a very long ad. Nike and Adidas have just released long-form videos for the FIFA World Cup which pass that watch test.
Nike and Adidas Win Hearts and Soles Read More »
Recent headlines say Gen Z believes cash is no longer “cool” to use and that they’re all about digital payments. But many Gen Z still use cash regularly, especially teens. Debit cards and mobile wallets are even more popular, far outpacing those who use credit cards.
Is Using Cash Cringe to Gen Z? Read More »
Join Shelley and Stephanie Cegielski, Vice President of Public Relations and Industry Education at ICSC as they dig into the findings. Find out how speed of agentic adoption is outpacing most retail roadmaps and what happens when consumer expectations and spending behavior converge in an agentic powered marketplace.
The AI-Empowered Store Read More »
French beauty retailer Sephora is doubling down on stores while simultaneously accelerating its investment in AI, conversational commerce and digital personalization, as the company looks to redefine how consumers shop for their beauty products across physical and online channels.
Sephora Pioneers BeautyTech Read More »
Bringing our LLH interviews to life, a group of guests met, connected and shared their journeys and goals in deeply authentic, open conversations. A room full of strangers were transformed into mentors, peers and equals by sharing how to make a difference while building successful careers
Lead Like Her: Meaningful Conversations and Transformative Connections Read More »
Resort activations allow brands to test new markets and formats with limited capital commitment. And arguably more important, they allow them to reach consumers in a leisure mindset, open to inspiration, primed to share on social media and psychologically removed from the friction of everyday life.
The Resort Retail Opportunity Read More »
The future of luxury in a persistent K-shaped economy and its role in a global society of haves, have-nots, and have-everythings is up for debate. This once Teflon-proof sector is facing brand dilution, economic headwinds and a test of its cultural relevance. Will it recover? Is it still relevant? Does it need to be redefined?
