The first thing you learn, especially in the military, is if you make an investment and it’s not working, then you have to make tough decisions quickly and iterate. In business, as difficult as it is to make certain decisions, if it’s right for the business, it’s right for your stakeholders, and it’s right for you as a leader.
Profile in Honor: Kimberly Shenk, Service Before Self Read More »
It is mind-boggling that a vertically integrated direct-to-consumer industry disruptor, generating 70 percent margins on a brilliantly conceived offering, ended up selling it for pennies on the dollar. But honestly, how many people want to buy a $15,000 bed?
Sleep No More: A Tale of Self-Destruction Read More »
Three companies built and sold with more than $200 million in sales. Refreshingly honest, T says part of her career trajectory is that she’s simply “not particularly employable.” She’s been disruptive her whole life, approaching everything with curiosity and imagination, never bound by how “something is supposed to be done.”
T Robinson: Outspoken Outlier Read More »
Join Shelley and Alice Pope, author of The Trust Algorithm: How Leaders Build Trust with Generative AI to get up to speed on a current trust recession. Alice says that we are facing more customer data than ever yet have a deeper skepticism about AI than ever.
How to Avoid the AI Trust Recession Read More »
Join Shelley and Ben Seidl, CEO and Co-Founder of Autolane, as they discuss the potential crisis brewing at malls and stores for managing these fleets of cars. Major retail landlords, including Simon Property Group, Federal Realty, and Jamestown, are already installing driverless parking infrastructure across properties in Austin, Atlanta, Phoenix, San Jose, and beyond.
Autonomous Delivery in the Driveway Read More »
Brand clarity improves the customer experience because it removes any friction the customer consciously notices. Clarity defines space and place, creating an environment to help keep customers from feeling lost or unsure. Clarity makes shoppers more willing to stay. Identity doesn’t require spectacle; it requires alignment before a single fixture goes up.
Why Brand Clarity Matters Read More »
Behind-the-scenes-footage (BTS) chips away at the ‘us versus them’ aspect of the production and marketing funnel by inviting customers into the creative process. It can also justify the cost of a product, as it enables customers to see the craftsmanship and premium materials that go into making it. Whether the final product is a physical dress or a photo shoot, BTS is helping brands craft intentional narratives.
Trendwatch: Behind-the-Scenes Video Read More »
Why do results worth admiring almost never look like wins when the bet is placed? What happened along the way that transformed a perceived loss into a victory? And why does the boldness behind that bet get mistaken, in hindsight by others, for a playbook anyone could have run?
Following the Leader Is Not Leadership Read More »
By continuing to expand its partnerships with more and more retailers, Uber Eats is rapidly becoming the de facto leader in same day delivery services for big retailers. In addition to Home Depot, the latest: Kiehls, FedExOffice, Blick Art Materials, Sephora, Academy Sports and Choice Pet.
Uber Eats: The Robin Report Retail Hit of the Week, 6.27.26 Read More »
The ultimate test of success for long-form advertising is if you remove the logo, would this be a film you would watch? If the answer is no, it’s just a very long ad. Nike and Adidas have just released long-form videos for the FIFA World Cup which pass that watch test.
Nike and Adidas Win Hearts and Soles Read More »
