Once AI has unfettered access to product data, it becomes much harder to control the terms of engagement. The brands that survive won’t be those with the biggest marketing budgets or the most shelf space. They’ll be the ones who recognized that in an AI world, controlling the data bridge between digital intelligence and physical products is the ultimate competitive moat.
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QVC bets on TikTok and its “Age of Possibility” campaign to reverse declining sales and reconnect with women over 50 amid steep losses.
Aging QVC Pins Its Dreams on TikTok Read More »
After China, Indonesia is Asia’s largest digital ecosystem retail battleground, currently dominated by GoTo, Grab and Shopee. Indonesia’s 250 million consumers enjoy an advanced, vibrant ecosystem with choices of digital wallets and app-based shopping fueled by home-grown digital retailers and
Indonesia’s eCommerce Economy Driven by Innovation Read More »
Just a year or two ago, many people believed that the Covid-19 pandemic had sparked a massive, permanent acceleration of ecommerce adoption. This thesis became the conventional wisdom among executives at pure-play ecommerce retailers and other companies that stood to
Winter Arrives for Ecommerce Darlings Read More »
