In the amorphous Target environment, a separate door clearly demarcates Warby Parker from its host store and makes its customers and staff feel safe, secure — clearly in a WP space and place untarnished by a soulless big-box interior.
Will Warby Parker Succeed in Besieged Target? Read More »
Retail, inevitably a zero-sum game, has had more than its fair share of players who are on the borderline. Some, like Rite Aid and At Home, have ended up in bankruptcy, while Walgreens was acquired and taken private by private equity giant Sycamore. Macy’s is perhaps the most talked-about struggling retailer, but in its most recent quarter, it beat analyst forecasts.
How Do You Explain the Recent Surge in Retail Sales? Read More »
Haley Boehning, founder of Storyforge and former L Brands executive, understands that authentic leadership can revolutionize rethinking career growth. A natural leader, Haley has built her consulting business to help executives and their organizations forge and activate their unique brand stories based on the North Star of purpose and impact.
Haley Boehning: The Power of Storytelling Read More »
The question is no longer if the economic uncertainty spurred by recent government initiatives will dampen retail activity; the real questions are: by how much, and for how long?
Contingency Planning for Tariffs Read More »
Primark’s strategic U.S. expansion started 10 years ago and is a master plan in calculated retail growth that could fundamentally reshape America’s affordable fashion landscape. Primark has 450 stores worldwide and 33 in the States.
Primark Sets Its Sights on the States Read More »
The death of the traditional end cap isn’t just about technology—it’s about data. These digital displays are collection engines, gathering information on dwell time, interaction rates, and conversion metrics that we could only dream about with cardboard and plastic.
How Digital Technology Is Revolutionizing Merchandising Read More »
The key to tapping into gaming communities is authenticity — the most successful brand activations don’t just show a potential customer a product. They embed the brand into core memories that they’re already creating with their friends.
You’ll Need a Video Game Strategy for Next Gens Read More »
Well, Gen Zs entered the workforce, and everyone (over the age of 45) seems to be weighing in on one thing: Gen Z isn’t exactly obsessed with traditional office wear. They fully intend to sit at your table and rise through the ranks on the fast track, but the “we’re not doing that” attitude that put Gen Z on the map extends to stuffy workwear.
Office Wear Isn’t What It Used to Be, Thank Goodness Read More »
The Kraft Heinz downsizing gives retailers permission to finally act on that reality. Having to walk past 40,000+ items to select the 20 or so items consumers have on their shopping list is just ridiculous and helps fuel the growth of online grocery shopping.
The Downsizing of America: Kraft Heinz’s Breakup Is Just the Beginning Read More »
Crisis management has become a requisite strategy in today’s fractious marketplace. The socio-political landscape has become a minefield for retailers where one misstep can trigger unprecedented consumer backlash and boycotts.
Why Retailers Are Becoming Political Casualties in Culture Wars Read More »
