The dissolution of gender norms is one of the most contentious topics in retail today. Next-gen consumers see gender as a construct. Generation Z and young millennials are calling for retailers to adjust how they produce products for men and […]
Gender Norms in Retail Alienate Gen Z Read More »
Health\’R\’Us? In an age when something like 20 percent of the American population is over the age of 65, and twice that number say health and wellness is a prime concern to them, it\’s rather astonishing that nobody has opened
To Your Health: Retailers See It as the Cure for Business Read More »
I wrote Shopportunity! in 2006 as a plea to retailers and fashion brands to stop discounting the value of their wares. I pointed out the devastating erosion resulting from when all they did was shout out price and make up
Everything Old is New Again, Retailers! Time to Imagine Reimagining? Read More »
In my article in July of this year, I opened with a question, \”Is Doug McMillon, CEO of Walmart beginning to buckle under the pressure from last century\’s comfortable mindsets and a culture that has succeeded by doing the things
Is Marc Lore a Walmart Dilemma? Read More »
It\’s easy to talk about different generations as though they are diametrically opposed. Especially when those generations are on opposite ends of the age spectrum–like Baby Boomers, born between 1946 and 1964, and Gen Z, born during or after 1997.
Can Retailers Pander to Gen Z Without Scaring Off Boomers? Read More »
Surprisingly, Walgreens has a few new tricks up its sleeve. In fact, there are two major new-world developments in the works. Walgreens is poised to become the first retailer to fulfill product orders directly to consumers\’ residences by means of
Walgreens’ Drones Will Make Your Personal Deliveries Read More »
Back in 1974, Wilson Bryan Key published Subliminal Seduction exposing the ways marketers use subconscious images to manipulate consumers, like the word \”sex\” hidden in ice cubes in a liquor ad. The book was filled with lots of examples of
Marketing’s Sonic Boom: The Sounds that Make Money Read More »
So, Macy\’s is rolling out a test of thredUP second-hand clothing departments in about 40 of its stores. JCPenney is also testing with thredUp. Kohl\’s always seems to have some sort of tests going with assorted companies like Amazon, Planet
The Great Retail Test Store Scam Read More »
Groceryshop 2019 took place in Las Vegas last week, bringing together the most curious of the curious in retail, CPG and tech for four days of keynote speeches, moderated panels, technology exhibitions, and pots and pots of convention grade coffee.
The Good, the Bad and the Ugly Revealed at Groceryshop 2019 Read More »
Artisans are uniquely positioned to benefit from the new retail model. Artisan-made products fill a void in the retail industry that many brands no longer can. They do this by using top-tier materials, focusing on craftsmanship, and building shareable brand
The Future of Retail Lies with Artisans, but the Big Guys Can Still Cash In Read More »
