Will the fashion industry carry on mostly as it has in the past 10 years after the coronavirus ends? Or, will it evolve slightly and basically bounce along the same-old tired path it has been trudging along? Or, will it […]

Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM firm). In short, they say, it “enables consumers to not just buy products or services

Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM firm). In short, they say, it “enables consumers to not just buy products or services

There have always been turf wars in the fashion retail world. Competition is the backbone of our free market economy, but in the fashion industry, drama often trumps pragmatism. The most recent example, accelerated by Covid-19 is the news that

Stanford professor and author of the bestseller Mindset, Carol Dweck describes grading students as a young teacher. If a student was not progressing toward the expected learning outcome, rather than a failing grade, the mark given was a not yet.