What would it take to get you to eat a credit card every week for an indeterminate amount of time? Answer: You’re already doing this voluntarily. When I first heard that there was a massive chunk of plastic in the […]
Eat Your Credit Card Read More »
Millennials and Gen Z make up around half of the global workforce. Many are frontline retail workers whose jobs were impacted during the pandemic. Whether they were laid off, suffered reduced hours, or had to switch from a nonessential retail
The Retail Workforce of the Future Read More »
In recent weeks, Macy’s has resumed expanding its Backstage off-price chain, following a pause while the department store giant fought through the worst of the Covid-19 pandemic last year. Since the beginning of April, the company has opened 26 new
Macy’s Off-Price Gambit Is the Only Way Forward Read More »
It’s not easy being number two. Ask Avis or Pepsi…or for that matter Gimbel’s. Second place been the retail cross that Lowe’s has had to bear for much of its existence. Lowe’s is a good retailer that is increasingly becoming
Lowe\’s Latest Move in Its Battle with Home Depot Read More »
There was a meeting at FIT in the Fall of 2009 themed the CEO Roundtable. It was an urgent gathering of many of the major CEOs in the retail industry to discuss the horrific crisis of the financial and economic
Retail as It Was, Destroyed in One Decade Read More »
We’ve all been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage
A Linear Path to Purchase Is an Illusion Read More »
Retail behemoth Target Corporation’s recent announcement that it has committed to spending more than $2 billion by 2025 on products and services from Black-owned businesses, including ramping up the number of minority-owned brands on store shelves and Target.com to at
Target Commits to Black-Owned Businesses Read More »
Purpose-driven retail is more than just a buzzword… it’s the new standard. Contrary to popular belief, purpose-driven retail and conscious capitalism are not the same thing. Conscious capitalism works to elevate humanity through every component of a business, while purpose-driven
The Good, the Bad, and the Ugly of Purpose-Driven Retail Read More »
Buzzfeed has a fun quiz that lets people know if they\’re a millennial or Gen Z based on the clothes they like. Bucket hat? Gen Z. Skinny jeans? Millennials. To the casual reader, it might seem silly. To fashion marketers,
How to Meet the Demands of the 2021 Gen Z Shopper Read More »
A funny thing happened on the way to Retailageddon: they forgot to tell some retailers. And while there’s no denying the past year has been especially harsh on much of the retailing industry when it comes to their physical store
Off-Price is Dead-On When It Comes to Store Expansion Read More »
