Articles on
Experience
Macy’s, Target Add Yet Another Chapter to the Ongoing Toy Story
Warren Shoulberg
September 6, 2021
The toy market is once again – sorry, folks – in play. With recent moves by Target and Macy’s ahead of the critical fourth quarter ...
Read More →
New Experiences and Stores Post-Covid
Catherine Schetting Salfino
August 9, 2021
Despite the fact that Covid-19 and the Delta variant are still creeping around the nation, enough people have received vaccines that highly-vaccinated regions are “opening ...
Read More →
Immersive Retailing Is the Next Big Thing
Warren Shoulberg
August 8, 2021
Even as many retail companies have been working to reimagine their physical stores with experiential elements ranging from in-store events and interactive displays to entertainment, ...
Read More →
La Samaritaine: A Dazzling Makeover
Deborah Patton
August 4, 2021
Here’s one for the century. The reopening of La Samaritaine in Paris redefines the whole concept of a department store. In fact, “department” is immediately ...
Read More →
Nontraditional Brands Break into Retail
Sarah Holbrook
August 3, 2021
Retail discovery has yet another channel, this time it really is a channel … well actually a streaming service. Experimentation in customer discovery is extending ...
Read More →
Living [and Shopping] Through Clouds of Emotion
RoxAnna Sway
July 26, 2021
By the 1980s, marketers understood that when consumers had all the “essential stuff” they needed and that in the future, those shoppers would buy based ...
Read More →
Is the “Self-Love” Industrial Complex Here to Stay?
Jasmine Glasheen
July 25, 2021
The term “self-love” has been applied to everything from showing more skin to using a meal planning journal. But marketing is no longer centered around ...
Read More →
Nike/Louis Vuitton Marry Luxury and Streetwear. Will Consumers Support the Wedding?
Jasmine Glasheen
July 12, 2021
Luxury and streetwear are not a new combination. But with Dior, Louis Vuitton, Vetements, and more jumping aboard the streetwear bandwagon, it is undeniably the ...
Read More →







