Articles on
Experience
How to Understand Your Customer
Kate Newlin
October 26, 2020
Remember when the Paradox of Choice was published? Sociologist Barry Schwartz\’s thesis was that consumers were stunned by the sheer staggering number of product category ...
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Where Curbside Pickup Goes Wrong
Jasmine Glasheen
October 20, 2020
Curbside pickup at many major retailers isn’t all it’s cracked up to be. Yet this hasn’t prevented customers from using the service during Covid-19. The ...
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The In-Store Dining Experience: At Risk
The Robin Report
October 19, 2020
Much has been written about the gradual demise of the golden era of department stores. With the growing monopoly of e-commerce and the added catalyst ...
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Fashion Moves Out of This World
Sarah Holbrook
October 7, 2020
The pandemic continues to unravel both our social lives and social fabric, but changes are not limited to the corporeal; our social media lives are ...
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Finally…The Death of Fast Fashion
Jasmine Glasheen
October 5, 2020
Fast fashion was the trend that wouldn’t die. While consumers were concerned about product quality, as well as the environmental and ethical issues surrounding the ...
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AEO: Laser-Focused on Gen Z…and Winning
Robin Lewis
September 30, 2020
Consumer-focused would be an understatement in describing American Eagle Outfitter\’s huge competitive advantage. It\’s the major reason they are doing so well, even in the ...
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Best-Selling Product Categories of Conscious Capitalism
Jasmine Glasheen
September 14, 2020
Need something to restore your faith in humanity during this time of global chaos? You might be surprised to learn that data from research firms ...
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Is Experience Worth Investing In?
Gwen Morrison
September 13, 2020
Many of the newly launched retail experience formats we celebrated at the beginning of 2020 have been shuttered by the pandemic, leaving the industry to ...
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