Articles on
Experience
Finally…The Death of Fast Fashion
Jasmine Glasheen
October 5, 2020
Fast fashion was the trend that wouldn’t die. While consumers were concerned about product quality, as well as the environmental and ethical issues surrounding the ...
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AEO: Laser-Focused on Gen Z…and Winning
Robin Lewis
September 30, 2020
Consumer-focused would be an understatement in describing American Eagle Outfitter\’s huge competitive advantage. It\’s the major reason they are doing so well, even in the ...
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Best-Selling Product Categories of Conscious Capitalism
Jasmine Glasheen
September 14, 2020
Need something to restore your faith in humanity during this time of global chaos? You might be surprised to learn that data from research firms ...
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Is Experience Worth Investing In?
Gwen Morrison
September 13, 2020
Many of the newly launched retail experience formats we celebrated at the beginning of 2020 have been shuttered by the pandemic, leaving the industry to ...
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Musings: Post-Pan Beauty and Culture
Paco Underhill
September 8, 2020
As a high school junior, I got invited to a Spring Prom at a fancy private school in Wellesley, Massachusetts by a girl I barely ...
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If You Can’t Join Them, Buy Them!
Shelley E. Kohan
September 1, 2020
Walmart\’s bid (with Microsoft) to buy TikTok, the video-sharing social networking service, is a way for the juggernaut to continue to compete with Amazon. A ...
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Why This Is So Hard
Kate Newlin
August 25, 2020
Several Christmases ago I was invited to one of those Secret Santa holiday parties. I am always a hopeless failure at such under-$25 scavenger hunts, ...
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A New Breed of Influencers Emerge During Covid-19
Jasmine Glasheen
August 24, 2020
“Influencer” has become a dirty word. Brands were slowly gravitating from macro to micro influencers before the pandemic. But “Covidiot” influencers such as Arielle Charnas––who ...
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