Articles on

Experience

How to Understand Your Customer

Remember when the Paradox of Choice was published? Sociologist Barry Schwartz\’s thesis was that consumers were stunned by the sheer staggering number of product category ...
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Where Curbside Pickup Goes Wrong

Curbside pickup at many major retailers isn’t all it’s cracked up to be. Yet this hasn’t prevented customers from using the service during Covid-19. The ...
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The In-Store Dining Experience: At Risk

Much has been written about the gradual demise of the golden era of department stores. With the growing monopoly of e-commerce and the added catalyst ...
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Fashion Moves Out of This World

The pandemic continues to unravel both our social lives and social fabric, but changes are not limited to the corporeal; our social media lives are ...
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Finally…The Death of Fast Fashion

Fast fashion was the trend that wouldn’t die. While consumers were concerned about product quality, as well as the environmental and ethical issues surrounding the ...
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AEO: Laser-Focused on Gen Z…and Winning

Consumer-focused would be an understatement in describing American Eagle Outfitter\’s huge competitive advantage. It\’s the major reason they are doing so well, even in the ...
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Best-Selling Product Categories of Conscious Capitalism

Need something to restore your faith in humanity during this time of global chaos? You might be surprised to learn that data from research firms ...
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Is Experience Worth Investing In?

Many of the newly launched retail experience formats we celebrated at the beginning of 2020 have been shuttered by the pandemic, leaving the industry to ...
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