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Experience

New Experiences and Stores Post-Covid

Despite the fact that Covid-19 and the Delta variant are still creeping around the nation, enough people have received vaccines that highly-vaccinated regions are  “opening ...
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Immersive Retailing Is the Next Big Thing

Even as many retail companies have been working to reimagine their physical stores with experiential elements ranging from in-store events and interactive displays to entertainment, ...
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La Samaritaine: A Dazzling Makeover

Here’s one for the century. The reopening of La Samaritaine in Paris redefines the whole concept of a department store. In fact, “department” is immediately ...
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Nontraditional Brands Break into Retail

Retail discovery has yet another channel, this time it really is a channel … well actually a streaming service. Experimentation in customer discovery is extending ...
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Living [and Shopping] Through Clouds of Emotion

By the 1980s, marketers understood that when consumers had all the “essential stuff” they needed and that in the future, those shoppers would buy based ...
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Is the “Self-Love” Industrial Complex Here to Stay?

The term “self-love” has been applied to everything from showing more skin to using a meal planning journal. But marketing is no longer centered around ...
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Nike/Louis Vuitton Marry Luxury and Streetwear. Will Consumers Support the Wedding?

Luxury and streetwear are not a new combination. But with Dior, Louis Vuitton, Vetements, and more jumping aboard the streetwear bandwagon, it is undeniably the ...
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Here Comes the Suburbanizing Twenties

America has had several great migrations of historical proportions: the manifest-destiny westward-ho movement to the Pacific in the 19th century; the trek north for Blacks ...
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