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Experience

Reimagining JCPenney

Several weeks ago, a colleague asked me which retailer(s) I thought were genuinely innovative. For me, \”innovative\” and \”retailer\” rarely fit in the same sentence, ...
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Pandemic Fashion: We May Never Wear Real Clothes Again

Not much of coronavirus’ impact on the fashion industry was predictable. Sure, sweatpants did eclipse evening gown sales and lipstick took a nosedive, as expected; ...
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Rerouting Retail

In 2015 NIKE opened a Community Store in Brooklyn; It’s not in Williamsburg or Dumbo, it’s in Flatbush. Flatbush is hardly an international retail mecca. ...
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A New Fashion World Is Getting Ready to Ascend

Will the fashion industry carry on mostly as it has in the past 10 years after the coronavirus ends? Or, will it evolve slightly and ...
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How to Tell Your Brand\’s Story and Meaningfully Connect

Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM ...
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How to Tell Your Brand’s Story and Meaningfully Connect

Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM ...
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There Is Trouble Down in Texas and Her Name Is Lulu

There have always been turf wars in the fashion retail world. Competition is the backbone of our free market economy, but in the fashion industry, ...
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The Retail Outlook? Cloudy with a Chance of Meatballs

Stanford professor and author of the bestseller Mindset, Carol Dweck describes grading students as a young teacher. If a student was not progressing toward the ...
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