Articles on
Experience
A New Fashion World Is Getting Ready to Ascend
Michael Coady
November 17, 2020
Will the fashion industry carry on mostly as it has in the past 10 years after the coronavirus ends? Or, will it evolve slightly and ...
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How to Tell Your Brand\’s Story and Meaningfully Connect
Catherine Schetting Salfino
November 16, 2020
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM ...
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How to Tell Your Brand’s Story and Meaningfully Connect
Catherine Schetting Salfino
November 16, 2020
Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM ...
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There Is Trouble Down in Texas and Her Name Is Lulu
Paco Underhill
November 10, 2020
There have always been turf wars in the fashion retail world. Competition is the backbone of our free market economy, but in the fashion industry, ...
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The Retail Outlook? Cloudy with a Chance of Meatballs
Sarah Holbrook
November 9, 2020
Stanford professor and author of the bestseller Mindset, Carol Dweck describes grading students as a young teacher. If a student was not progressing toward the ...
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How to Understand Your Customer
Kate Newlin
October 26, 2020
Remember when the Paradox of Choice was published? Sociologist Barry Schwartz\’s thesis was that consumers were stunned by the sheer staggering number of product category ...
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Where Curbside Pickup Goes Wrong
Jasmine Glasheen
October 20, 2020
Curbside pickup at many major retailers isn’t all it’s cracked up to be. Yet this hasn’t prevented customers from using the service during Covid-19. The ...
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The In-Store Dining Experience: At Risk
The Robin Report
October 19, 2020
Much has been written about the gradual demise of the golden era of department stores. With the growing monopoly of e-commerce and the added catalyst ...
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