Articles on

Experience

Let Them Eat Cake: Luxury Spend Is Up Among Next-Gens

Next-gens may fear economic uncertainty, but that’s not stopping them from making high ticket purchases. HighSnobiety reports that, by 2026, millennials and Gen Z will ...
Read More →

RH Builds Out its Horizons

Remember when Restoration Hardware was the quirky DIY-fixer’s catalog for people restoring Victorian houses? It’s come a long way from its home-spun roots back in ...
Read More →

Welcome to the Era of Conscientious Luxury

The seemingly insulated luxury market has never experienced a year like 2020 when personal luxury goods sales dropped $78 billion from 2019 – a 23 ...
Read More →

Amazon’s Superpower

Unintended consequences of Covid-19 are that it’s easier to find a captive audience and we now regularly spend time waiting in lines. In the spirit ...
Read More →

Establishing Credibility with Next-Gen Consumers

Trust is paramount when selling to a generation that lists “shared values” above all other brand attributes but price. However, establishing trust with next-gens is ...
Read More →

The Winter of Our Discontent

Sometimes it helps to stand back and look for the big truths hiding in plain sight amidst massive mounds of little insights, false positives, mistaken ...
Read More →

Gift Yourself

It’s the little things in life.  Would you rather get a $38 tube of lipstick in a utilitarian brown cardboard box … or in a ...
Read More →

The Quest to Nest

The home furnishings industry finds itself in the ultimate Venn Diagram (a graphic representation of circles that shows the sweet spot where different datasets overlap): ...
Read More →
Scroll to Top
Skip to content