Articles on
Experience
Let Them Eat Cake: Luxury Spend Is Up Among Next-Gens
Jasmine Glasheen
March 7, 2021
Next-gens may fear economic uncertainty, but that’s not stopping them from making high ticket purchases. HighSnobiety reports that, by 2026, millennials and Gen Z will ...
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RH Builds Out its Horizons
Pam Danziger
March 2, 2021
Remember when Restoration Hardware was the quirky DIY-fixer’s catalog for people restoring Victorian houses? It’s come a long way from its home-spun roots back in ...
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Welcome to the Era of Conscientious Luxury
Pam Danziger
February 9, 2021
The seemingly insulated luxury market has never experienced a year like 2020 when personal luxury goods sales dropped $78 billion from 2019 – a 23 ...
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Amazon’s Superpower
Sarah Holbrook
December 16, 2020
Unintended consequences of Covid-19 are that it’s easier to find a captive audience and we now regularly spend time waiting in lines. In the spirit ...
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Establishing Credibility with Next-Gen Consumers
Jasmine Glasheen
December 15, 2020
Trust is paramount when selling to a generation that lists “shared values” above all other brand attributes but price. However, establishing trust with next-gens is ...
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The Winter of Our Discontent
Kate Newlin
December 9, 2020
Sometimes it helps to stand back and look for the big truths hiding in plain sight amidst massive mounds of little insights, false positives, mistaken ...
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Gift Yourself
Deborah Patton
December 6, 2020
It’s the little things in life. Would you rather get a $38 tube of lipstick in a utilitarian brown cardboard box … or in a ...
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The Quest to Nest
Warren Shoulberg
November 24, 2020
The home furnishings industry finds itself in the ultimate Venn Diagram (a graphic representation of circles that shows the sweet spot where different datasets overlap): ...
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