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Experience

A New Fashion World Is Getting Ready to Ascend

Will the fashion industry carry on mostly as it has in the past 10 years after the coronavirus ends? Or, will it evolve slightly and ...
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How to Tell Your Brand\’s Story and Meaningfully Connect

Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM ...
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How to Tell Your Brand’s Story and Meaningfully Connect

Experiential marketing is described as a strategy that immerses customers within a product or deeply engages them, according to Salesforce, the customer relationship management (CRM ...
Read More →

There Is Trouble Down in Texas and Her Name Is Lulu

There have always been turf wars in the fashion retail world. Competition is the backbone of our free market economy, but in the fashion industry, ...
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The Retail Outlook? Cloudy with a Chance of Meatballs

Stanford professor and author of the bestseller Mindset, Carol Dweck describes grading students as a young teacher. If a student was not progressing toward the ...
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How to Understand Your Customer

Remember when the Paradox of Choice was published? Sociologist Barry Schwartz\’s thesis was that consumers were stunned by the sheer staggering number of product category ...
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Where Curbside Pickup Goes Wrong

Curbside pickup at many major retailers isn’t all it’s cracked up to be. Yet this hasn’t prevented customers from using the service during Covid-19. The ...
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The In-Store Dining Experience: At Risk

Much has been written about the gradual demise of the golden era of department stores. With the growing monopoly of e-commerce and the added catalyst ...
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