Trust is built in the quiet moments, researching a company’s comments on TikTok and the user-submitted product photos on their Amazon reviews. Loyalty, in turn, is built through the subtle signals of shared language and value alignment, made visible when brands operate transparently, consistently, and with a clear sense of identity.
For Next Gens, Fandom=Trust Read More »
Lululemon’s chances of prevailing and being compensated for lost profits, receiving royalties and/or unspecified damages are slim to none. In such cases, it isn’t enough to prove product patents or trade dress were copied – and that’s particularly hard where fashion is concerned. The plaintiff must also prove that the offending party intended to trick customers into thinking they were getting the real thing.
Lululemon’s Lawsuit with Costco: Grasping at Straws Read More »
Malaysian consumers are remarkably optimistic in these gloomy times—even by Asian standards. Can it last long enough for global brands to make use of it?
Good News For Retailers: Malaysia Is the Happiest Asian Country Read More »
Retailers have to take tangible metrics like productivity seriously as a red flag on employee wellbeing. Think about it: Can a disengaged retail worker in a luxury store truly deliver exceptional customer service? Can a disconnected employee at a trendy boutique contribute to a positive customer experience?
Facing the Facts: Workforce Mental Health Decline Read More »
Fashion’s old engines—luxury department stores, fashion magazines, global catwalks—are sputtering. Like the sewing machine that migrated from New York to Kolkata in search of cheaper labor, the entire supply chain must now adapt. Rapid prototyping, short runs, and AI-driven demand forecasting are critical.
Are You Kwell? Are You Sure? Read More »
QVC bets on TikTok and its “Age of Possibility” campaign to reverse declining sales and reconnect with women over 50 amid steep losses.
Aging QVC Pins Its Dreams on TikTok Read More »
Cyberattacks hit retailers like M&S and Victoria’s Secret, exposing data and causing $400M+ in losses, spotlighting urgent cybersecurity needs.
Rising Cyberattacks Ransom Retailers Read More »
AI is reshaping retail marketing with behavior targeting, predictive models, and DToCs, urging RMNs to evolve or risk becoming obsolete.
AI Is Coming for Retail Marketing Read More »
Tariffs jolt retail as Wall Street bets on TACO, but with no clear plan, costs rise, layoffs loom, and global tensions shake long-term strategy.
Gen Z women reject male-gaze fashion, embracing bold, individual styles that prioritize autonomy and self-expression over traditional norms.
Gen Z Women and the Man Repeller Trend Read More »
