Dove Takes an Anti AI Oath

Dove Takes an Anti-AI Oath

In its new ad campaign, “The Code,” Dove explores the explosive impact of AI in shaping perception and estimates that up to a whopping 90 percent of the content consumers currently engage with is generated by AI. And with AI-generated imagery in particular, the depiction of beauty is obviously skewed toward an unobtainable level of perfection. Dove is renewing its vow to champion real beauty, with a commitment to never use AI to create or distort women’s images.

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Lululemon’s Lawsuit with Costco: Grasping at Straws

Lululemon’s chances of prevailing and being compensated for lost profits, receiving royalties and/or unspecified damages are slim to none. In such cases, it isn’t enough to prove product patents or trade dress were copied – and that’s particularly hard where fashion is concerned. The plaintiff must also prove that the offending party intended to trick customers into thinking they were getting the real thing.

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