Chemical Warfare
Let me say this right up front: The New York Times does a bang-up job on the sponsored content coming out of its T Brand Studio commercial arm. Eminently clickable and beautifully designed, the pieces feel so reported and legit […]
Which Retailers Get Passing Grades in The Back-to Campus Business?
Most retailers have fully embraced the short season of offering home merchandise to kids heading back to college. However, it’s an educational process. If you think the back-to-school shopping season is just about pencils and notebooks, you clearly need a
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Innovation for the Risk-Averse Retail Radical
Micro-Risks The Lean Startup approach, based on the book by Eric Ries, is about starting small and testing until your ideas are fully baked. The book details many well-funded Silicon Valley failures, and while the examples are primarily tech-based, the
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Brandless – A Fad Like Shake Weight® or the Next Big Thing?
With just a single year under its belt, Brandless, which prices all its roughly 300 products at $3, is reportedly valued at nearly $500 million, which is more than what Walmart paid for Bonobos. Some pundits have even touted Brandless
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Silicon Valley: Bubble, Bubble, Toil and Trouble
The refrain in William Shakespeare’s Song of the Witches from Macbeth was originally written: “Double, double toil and trouble; Fire burn and cauldron bubble.” It was a scary scene, and the title of this article portends an even scarier moment
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Is the “Game of Thrones” a Loser for Retail?
Avid fans know, at the end of this season’s Game of Thrones, we find House Lannister having killed or alienated all of its allies, just as the final battle for dominance of Westeros looms ahead. A smart strategy? It certainly
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VF to Lee and Wrangler: Adios!
This is a tale of two worlds: the old and the new. VF is exiting its final two old-world brands, Lee and Wrangler. They are saying adios to their diminishing old-world Boomer consumers to focus on its new- world brands
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In Home, Build Overall Strategy to Optimize Brick-and-Click Roles
With the disruption ecommerce has brought to retailers, businesses steering through choppy times have mostly taken isolated approaches to their channels. I’d argue that to drive and sustain future growth, it’s time to start thinking outside of the “brick or
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That Little Home Nook at Nordstrom’s Keeps Getting Bigger
Nordstrom, you know, the upscale department store out of Seattle, has a lot on its plate these days: its first New York City store, tests of its “Local” non-store stores and trying to get the financing – again – to
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E-Commerce: If You Build It, Will They Come? Part 2
In the first of this two-part series, we looked at the performance discrepancies we see through our data in the various online categories and the possible reasons behind their unequal performance. In this second article, we explore ways to improve
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