In the first of this two-part series, we looked at the performance discrepancies we see through our data in the various online categories and the possible reasons behind their unequal performance. In this second article, we explore ways to improve […]
E-Commerce: If You Build It, Will They Come? Part 2 Read More »
Data Shows Big Disparities Between Sectors in Online Performance Retailers and brands have been bombarded with the message that the future is online, and they’d better get their act together with their e-commerce strategy if they’re going to remain competitive.
E-Commerce: If You Build It, Will They Come? (Part 1) Read More »
If you’re a retailer who sells tech products, or apparel, or footwear, you may have noticed a shift in online versus in-store sales of certain items Maybe you’ve seen your best customers suddenly start to fall off. Have they lost
How Customers Buy Read More »
