The question is no longer if the economic uncertainty spurred by recent government initiatives will dampen retail activity; the real questions are: by how much, and for how long?
Contingency Planning for Tariffs Read More »
Primark’s strategic U.S. expansion started 10 years ago and is a master plan in calculated retail growth that could fundamentally reshape America’s affordable fashion landscape. Primark has 450 stores worldwide and 33 in the States.
Primark Sets Its Sights on the States Read More »
For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries of heritage, but they can compete with cultural resonance and American-made authenticity.
The Soft Power Shift: What It Means for U.S. Brands Read More »
Partnerships between brands and sports figures are becoming more popular, but now female athletes are starting to show a stronger ROI.
It’s U.S. Open Time: Pro Athletes Help Brands Win Read More »
The American Eagle disaster proves that retailers can no longer afford to confuse stock market performance with DEI awareness. Not in an era when customers dissect corporate messaging, then build communities around it on social media. The Sweeney ad demonstrates what happens when a company’s entire chain of command neglects to question the implications of what they’re putting out in the world, or how that messaging fits into the global climate.
American Eagle’s Sydney Sweeney Ad Spawns a Culture War Read More »
Space NK is still growing at pace. Last year, its earnings increased 34 percent to $265 million, powered by growth in its under-25 consumer cohort, the retailer’s fastest-growing demographic. Even with the return of Sephora in the U.K., and the growth of Boots, the domestic Walgreens-owned chain, which has also pivoted hard into beauty, Space NK has retained customers with its loyalty program and differentiated offer.
Ulta Beauty Scales Internationally with Space NK Read More »
For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a better job of identifying aspirational consumers and tracking their evolution along their luxury journey toward becoming elite customers. This demands insight into how identity is shaped and reshaped over time. The real differentiator is understanding the deep drivers that anchor someone to a brand, even in times of economic friction.
Aspirationals Compromise Luxury Brands Read More »
Maybe Family Dollar needs to buy a zombie brand like Bed Bath & Beyond or Sears for linchpin products that consumers still value and can’t find anywhere else. These could be the cornerstones of a differentiated merchandise mix that makes Family Dollar stand out from the competition.
All in the Family (Dollar) Read More »
Retailers have traditionally thought in terms of distribution channels and have structured their internal systems and metrics around them. But that channel-centric thinking is at odds with how customers actually engage with retailers. For example, customers may start their journey
Stop Thinking Omnichannel, Start Talking Harmonic Retail Read More »
Everyone wants to be part of a brand\’s come up story nowadays. In today\’s retail startup environment, entrepreneurs start off small and unknown with the hope of a rags-to-riches narrative with a devoted millennial following. And judging by the brands
Millennials Are Getting Bored with Startups Read More »
