Where is Generation Z actually spending their money? As their social media profiles function like supplementary resumes, they’re spending to build their personal brands online. Young people are investing in highly considered luxury purchases to help them achieve their professional goals by visualizing the life they want to lead, or the person they want to become, on digital channels.
Gen Z Uses Luxury to Build a Personal Profile Read More »
Even well-off Gen Zs don’t have the once-promising career prospects as their millennial predecessors—and let’s be real, it’s hard to justify buying a $4,500 Murikami+LV bag with Afterpay if you have no prospect of money coming in.
Why Chanel and A$AP Rocky Reignite Luxury Read More »
Early data on gender disparities in workforce AI training and encouragement show that the workplace of the future might be even less inclusive. McKinsey reports that fewer entry-level women (21 percent) report that their managers have encouraged them to use AI, compared with 33 percent of entry-level men.
There’s an AI Encouragement Gap Read More »
The uber luxury market is the only one poised for genuine, sustainable, profitable growth. It’s time to forget about the ‘aspirational’ consumer, lusting after high-end, name-checked logos and settling for an over-packaged bottle of a marquee brand’s fragrance. Forget too, the quaint notion of ‘masstige,’ because life changes at the macro-level while marketers change at the micro-level.
A New Formula for Luxury Marketing Read More »
There is a disturbing disconnect between the classroom and performance on a retail sales floor. This is an industry-wide problem. If you ask any local retail manager, they’ll probably tell you they’re retraining new hires from scratch while eating the costs of avoidable returns. To be blunt, what retailers fail to realize is that the counter is only as good as the training behind it.
Retailers Should Be Wary of Trade School Grads Read More »
It doesn’t get any more experiential than Netflix’s store format, which takes participatory adventures, hospitality and the ubiquitous gift shop to levels unmatched by anything this side of Florida theme parks.
Is Netflix House the Next Big Retail Thing? Read More »
TikTok Shop harnesses the power of interest-driven impulse shopping through entertainment, rather than consumer necessity, like Amazon. Using “shoppertainment” to lock down Gen Z consumer loyalty is where TikTok Shop excels.
What’s TikTok Shop’s Future? Read More »
The creep-out trend is driven by a greater aesthetic shift away from the pursuit of perfection, which smacks of AI’s veneer. Next gens are moving away from the dated and increasingly unattainable, idealized “filtered look” towards Uncanny Valley, reflecting the dystopian elements of today’s economic and political landscape.
Creeping Out Customers Is the New Normal Read More »
Gen Z is a politically bifurcated demographic of stressed-out, risk-averse consumers facing career stagnation and uncertainty in 2026. It’s hard to sell the American Dream to a demographic for whom it feels unattainable.
The State of Gen Z in 2026: The Checked-Out Generation Read More »
The Shein-Alibris partnership points to a greater retail trend: product assortments as a branding move. As consumers navigate economic uncertainty, there’s a strong chance that apparel will take another hit. But people will always spend on their hobbies and interests.
Shein Gets Bookish with New Alibris Collab Read More »
