Gen Z Is Resetting Retail Spending

Gen Z Is Resetting Retail Spending

Zoomers will take the lead to create more meaning in their holiday celebrations this year because they feel the weight of the modern American lifestyle more acutely than any other generation. A McKinsey health study found Gen Z has the least positive life outlook, including lower levels of emotional and social well-being and higher rates of anxiety, depression, and distress than any other generation.

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Office Wear Isnt What It Used to Be Thank Goodness

Office Wear Isn’t What It Used to Be, Thank Goodness

Well, Gen Zs entered the workforce, and everyone (over the age of 45) seems to be weighing in on one thing: Gen Z isn’t exactly obsessed with traditional office wear. They fully intend to sit at your table and rise through the ranks on the fast track, but the “we’re not doing that” attitude that put Gen Z on the map extends to stuffy workwear.

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American Eagles Sydney Sweeney Ad Spawns a Culture War

American Eagle’s Sydney Sweeney Ad Spawns a Culture War

The American Eagle disaster proves that retailers can no longer afford to confuse stock market performance with DEI awareness. Not in an era when customers dissect corporate messaging, then build communities around it on social media. The Sweeney ad demonstrates what happens when a company’s entire chain of command neglects to question the implications of what they’re putting out in the world, or how that messaging fits into the global climate.

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Lululemon’s Lawsuit with Costco: Grasping at Straws

Lululemon’s chances of prevailing and being compensated for lost profits, receiving royalties and/or unspecified damages are slim to none. In such cases, it isn’t enough to prove product patents or trade dress were copied – and that’s particularly hard where fashion is concerned. The plaintiff must also prove that the offending party intended to trick customers into thinking they were getting the real thing.

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