A New Formula for Luxury Marketing

A New Formula for Luxury Marketing

The uber luxury market is the only one poised for genuine, sustainable, profitable growth. It’s time to forget about the ‘aspirational’ consumer, lusting after high-end, name-checked logos and settling for an over-packaged bottle of a marquee brand’s fragrance. Forget too, the quaint notion of ‘masstige,’ because life changes at the macro-level while marketers change at the micro-level.

A New Formula for Luxury Marketing Read More »

Retailers Should Be Wary of Trade School Grads

Retailers Should Be Wary of Trade School Grads

There is a disturbing disconnect between the classroom and performance on a retail sales floor. This is an industry-wide problem. If you ask any local retail manager, they’ll probably tell you they’re retraining new hires from scratch while eating the costs of avoidable returns. To be blunt, what retailers fail to realize is that the counter is only as good as the training behind it.

Retailers Should Be Wary of Trade School Grads Read More »

Scroll to Top
Skip to content