Generation Z seeks out unpolished emotional experiences from brands, but the same subversive societal critiques that pique next gen’s interest may alienate traditional consumers.
Creeping Out Customers Is the New Normal Read More »
Gap is chasing relevance with beauty, handbags, and a dream team of seasoned luxury executives. But the real story is one of classic retail tension: fix the core problem, or chase the bright, shiny new thing?
Gap’s Dream Team or The Nightmare Before Christmas? Read More »
When proof becomes the foundation of brand storytelling, loyalty follows. Younger consumers are not inherently cynical. They are discerning. They want to believe, but they need reasons to.
Gen Z Wants Proof Not Promises Read More »
The winning TikTok strategy? Consumers gravitate toward products that deliver convenience, comfort, and clear value, amplified by creators who show how to use them.
What’s Selling Right Now on TikTok Read More »
Urban Outfitters is launching a new store experience—one they insist is driven by “customer insight and market preferences.” Walk in and the whole thing feels less like a modern retail vision and more like a 90s Limited Too reboot that nobody asked for.
Urban Outfitters’ New Store Design Is Far from the Mark Read More »
Bloom’s social media feeds share access to topics normally relegated to the insider knowledge of the privileged few. In so doing, Bloom makes her lavish lifestyle feel motivational for her millions of followers.
Who Is Becca Bloom? Read More »
Join Lauren and Shelley as they reveal the weak spots of a trendy business where many beauty brands are off trend out of the gate to meet the demands of savvy customers. They discuss the antiquated 18-to-36-month product development cycle, agentic AI (Chat GPT) marketing that shrinks the time between researching and making a decision to buy and will eliminate the need for traditional advertising.
Fast Tracking the Beauty Industry Read More »
Consumers are deprioritizing retail authenticity and diving headfirst into escapism. A few extra fingers matter less to next gens than the emotional resonance of the video on their screens. The irony is that these videos are generated with deepfake technology that only recently became available, and it feels right on brand for 2025.
The Oxymoron of Tech and Nostalgia Read More »
Retailers say they’re digitally transforming to capture next gen shoppers’ loyalty. That’s because self-serving studies from digital solution providers have conditioned retailers to think that’s what young consumers want.
The Overwhelm Era: Tech-Obsessed Brands Alienate Overstimulated Shoppers Read More »
We could speculate about whether Gap’s Katseye ad was truly agnostic to the cultural discourse of our time until the cows come home. Both Gap and American Eagle ads do show us one thing, though: There’s a difference between an ad’s impact and an ad’s stated intent.
Gap + Katseye vs. AE + Sydney Sweeney Read More »
