Luxe brands realize it is more than fair to trust clients with their most scarce resource: Authenticity. It is becoming the essential differentiator. People want the genesis story of the brand, its inspirations, its current creative force, its – dare we say it? – relevance to them.
Surprising Collabs Empower Customers Read More »
They say necessity is the mother of invention, but that goes for calamity too. Bloomberg recently reported that Robert Keely, who runs a guitar pedal company called Keely Electronics, was hit with an $11,000 tariff bill for a load of imported merchandise. With no other options, he cashed in 1.83 million American Express rewards points to pay for it.
The Best (& Most Outrageous) Tariff Tactics Read More »
Malaysian consumers are remarkably optimistic in these gloomy times—even by Asian standards. Can it last long enough for global brands to make use of it?
Good News For Retailers: Malaysia Is the Happiest Asian Country Read More »
AI may replace some marketing functions as a more precise, cost-efficient way to reach and retain customers. Join Shelley and Greg Licciardi, Vice President of Sponsorships and Partner Programs at the Association of National Advertisers, as they explore how successful brands are balancing hyper-personalization with authentic human connection.
The Retail Marketing Test: AI or Human? Read More »
Hotel Chocolat’s Thirlwell described the acquisition of the 250-acre Rabot Estate in Saint Lucia and transforming it into a boutique hotel as “destiny.” After a customer sent Thirwell a 1920s book about chocolate making while he was visiting his father in the Caribbean, he was inspired to fulfill his dream to create a place where luxury, wellbeing and style could come together with, naturally, cocoa and chocolate.
Hotel Chocolat and Knoops Face Off with Godiva Read More »
QVC bets on TikTok and its “Age of Possibility” campaign to reverse declining sales and reconnect with women over 50 amid steep losses.
Aging QVC Pins Its Dreams on TikTok Read More »
Walmart and JCPenney launch bold ad campaigns to shift consumer perceptions, but Walmart rides momentum while JCPenney faces an uphill battle.
Can an Ad Campaign Revitalize Walmart or JCP? Read More »
Retail’s decline stems from outdated demographics; success now comes from emotional insights, trust, and authentic, value-driven marketing.
Marketing Newsflash: Demographics Are So Over Read More »
AI is reshaping retail marketing with behavior targeting, predictive models, and DToCs, urging RMNs to evolve or risk becoming obsolete.
AI Is Coming for Retail Marketing Read More »
Gen Z’s nostalgic trend demands authenticity—retro fashion, second-hand style, and real throwbacks. Nostalgia-washing won’t work.
Gen Z’s Nostalgic Trend Has No Chill for Fakes Read More »
