F1’s prestige, defined by values such as excellence, precision, and endurance, aligns seamlessly with those of luxury and prestige. And LVMH’s 10-year partnership has given the elite sport a fresh makeover as the title partner for the first race of the season, where it unveiled Louis Vuitton Trophy Trunks.
Luxury Brands Chase F1 Read More »
We should not normalize these LV prices. Whether we can afford it or not, it’s makeup. It’s not a bag that lasts for decades. We put it on, wash it off, and then it expires. Hermès doesn’t even charge this much. Absolutely insane.
Big Beauty Bets: Louis Vuitton and Old Navy Read More »
Think about the possibilities. An Erewhon partnership with Kith Ivy could offer club-exclusive products, limited releases, or members-only wellness events with celebrity nutritionists. This mini Erewhon outlet could have at its core the well-instagrammed celebrity smoothies, including Hailey Bieber’s $20 Strawberry Glaze Skin Smoothie and Jasmine Tookes’ $22 Golden Hour Glow Smoothie.
Kith Ivy and Erewhon: Membership Match Made in Heaven Read More »
Foreseeing issues of succession, Armani created the Giorgio Armani Foundation in 2016 (when he was 82) to ensure continuous guidance for the company’s future management and protect the values and principles that have always inspired the founder’s creative and entrepreneurial activities.
What’s the Future for Armani? Read More »
For brands and conglomerates, such as LVMH and Kering, that have exposure to both aspirational and legacy luxury consumer segments, it’s essential to do a better job of identifying aspirational consumers and tracking their evolution along their luxury journey toward becoming elite customers. This demands insight into how identity is shaped and reshaped over time. The real differentiator is understanding the deep drivers that anchor someone to a brand, even in times of economic friction.
Aspirationals Compromise Luxury Brands Read More »
Tapping into Gen Z’s purchasing power means acknowledging the ideological fault lines that run through the generation—and building assortments that don’t try to blur them and respectfully reflect them. By treating sourcing inventory and marketing as a conversation, retailers can cater to both sides of the spectrum without alienating either.
Gen Z Traditionalists: A Generational Misperception Read More »
Luxe brands realize it is more than fair to trust clients with their most scarce resource: Authenticity. It is becoming the essential differentiator. People want the genesis story of the brand, its inspirations, its current creative force, its – dare we say it? – relevance to them.
Surprising Collabs Empower Customers Read More »
Printemps NY reinvents shopping with a luxury, experiential concept store blending retail, art, and hospitality for affluent, curious consumers.
Printemps New York High Concept: Will It Work? Read More »
U.S. retailers face declining sales as international tourist visits drop due to trade policies, border issues, and shifting global travel trends.
Is the International Tourist Retail Dollar at Risk? Read More »
LVMH adapts to 2025’s market shifts with digital storytelling, experiential retail, and strategic moves to redefine and sustain luxury.
Luxury in Flux: LVMH’s American Gambit Read More »
