Retailers Must Hope for a Lot of Blind-Hope Consumers It’s speculation season again, a time to hope that consumers will temporarily forget about the economic mess around the world, as well as in their own homes, and charge forth to spend like drunken sailors […]
Holiday, Schmoliday Read More »
Challenges and Benefits of Measuring the Impact of Loyalty Programs Loyalty programs can serve many purposes, including improved customer satisfaction and customer retention. But retailers also turn to them for revenue growth and improved share of wallet (SOW). One of
Why Retailers Should Measure Their Loyalty Program’s Effectiveness Read More »
Why a One-Size-Fits-All Luxury Marketing Strategy Will Never Work! Let me introduce you to Dr. Brian Wansink and his research into people’s relationship with food. He is the John Dyson Professor of Consumer Behavior at Cornell University, where he directs
Marketing to the Affluent Read More »
There’s a smell of desperation in the air and it seems to be coming from the direction of Bentonville, Arkansas. This malodorous scent is Walmart’s plan to hit as many as 10,000 suppliers with warehousing fees, product placement fees for
Walmart Bites the Hands That Feed It Read More »
The holiday season is already upon us, but are consumers spending? That’s the question at the heart of our two-part 2015 Holidays Webinar. Join Sarah Quinlan, SVP of Market Insights for MasterCard Advisors, as she dives into holiday spending trends.
Holidays 2015: Checking the Pulse of the American Shopper Read More »
Primark’s value proposition sets the pricing bar so low that it will be almost impossible for competitors to crawl under it. And, they’ve set the experience and trendy merchandise bar so high, relative to their pricing, that competitors will find
Primark – Luck of the Irish? or a Unique Value Proposition Read More »
After 114 years, Seattle-based Nordstrom finally made it 143 miles due north to open a store in Vancouver, British Columbia on September 18.And what a store it is. As someone who has visited many Nordstrom stores in the U.S., I
Nordstrom Opens Its Doors in Canada Read More »
If So, Is Stefan Larsson Up to Chief Navigator? Let’s take a minute and talk about the three major storm fronts that seem to be colliding at the same time in the “House of Lauren.” In my view, these fronts
Does Ralph Lauren See the Perfect Storm? Read More »
Customer journey mapping isn’t a new concept. It’s been around for several years, but the last 12 months have seen a real increase in the impact the model is having across the retail industry and more critically, in the board
Customer Journey Mapping: A Guide for Retailers Read More »
Big Kids Want Their Own Stuff Rumor has it 20-year-old California Baby rakes in $20 million per year in Target alone, but that doesn’t mean founder Jessica Iclisoy thinks she has it all figured out. For starters, she cluelessly resisted—for
