“That which seems the height of absurdity in one generation often becomes the height of wisdom in another.” Adlai Stevenson I\’ve never been one to use traditional demographics in my product or marketing. I acknowledge it, but don’t rely on […]
The Rise of the Perennial Millennial Read More »
Bring It to Me, Just for Me, New, Now & More Often Listen to this. And, listen with great attention to what I’m about to say. The bar has been fundamentally raised on consumers’ expectations in this transformational century. Not
Personalization! The Next and Biggest Thing Read More »
I think athleisure is rolling over for fall and its growth rate will dramatically slow, and then stall out. Let’s take a look at current market darling Lululemon. Admittedly, Lulu has great technical product for yoga. And, it makes pretty good
The Demise of Athleisure Read More »
In April 2014 I wrote, Walmart Can Crush Amazon. I focused on all of the competitive advantages Walmart has over Amazon. and if leveraged, implementing the right strategies, over time, (and given the time), they could beat Amazon at its
Walmart + Jet.com Can Crush Amazon Read More »
Roughly 10 days ago, after returning home from a lengthy trip across the Pond, I reluctantly eyeballed a sizeable pile of mail (junk and legit), as well as several boxes bearing beauty products for review. “Do I deal with all
Suppose a company that has long been in flux and owns a comparatively promising retailing asset decides to spin it off. Is this a good move for the owners, or a sign of desperation — buying time before something bad
Why Would Supervalu Sell Its Crown Jewel? Read More »
The Boston Consulting Group, which I think is pretty good, is not on my wavelength when it comes to online sales. Here’s an excerpt from comments in the study they recently conducted regarding consumers\’ intentions about future online purchasing: \”A vast majority of U.S.
The ancient Chinese sage Lao Tzu could not have foreseen the complexities of 21st-century retailing when he said, “A journey of a thousand miles begins with one step.” Every retailer needs to understand that this venerable concept describes today’s customer
The Customer Journey Comes Down To Three Words Read More »
In 2012, JC Penney’s new CEO, Ron Johnson, made a huge bet. With a grand strategy to fundamentally transform JC Penney’s business model, his opening salvo on day one was to totally eliminate the myriad of Penney’s promotional pricing gimmicks
Is Jeff Bezos the New Ron Johnson on Pricing? Read More »
How Reebok Used 3D Body Shape Analysis to Reach New Heights in Apparel Performance In 2011, as CrossFit® was becoming one of the fastest growing sports in America, it signed a 10-year partnership with sportswear giant Reebok. As the relationship
Case Study: The CrossFit Factor Read More »
