The key to tapping into gaming communities is authenticity — the most successful brand activations don’t just show a potential customer a product. They embed the brand into core memories that they’re already creating with their friends.
You’ll Need a Video Game Strategy for Next Gens Read More »
Well, Gen Zs entered the workforce, and everyone (over the age of 45) seems to be weighing in on one thing: Gen Z isn’t exactly obsessed with traditional office wear. They fully intend to sit at your table and rise through the ranks on the fast track, but the “we’re not doing that” attitude that put Gen Z on the map extends to stuffy workwear.
Office Wear Isn’t What It Used to Be, Thank Goodness Read More »
The Kraft Heinz downsizing gives retailers permission to finally act on that reality. Having to walk past 40,000+ items to select the 20 or so items consumers have on their shopping list is just ridiculous and helps fuel the growth of online grocery shopping.
The Downsizing of America: Kraft Heinz’s Breakup Is Just the Beginning Read More »
Crisis management has become a requisite strategy in today’s fractious marketplace. The socio-political landscape has become a minefield for retailers where one misstep can trigger unprecedented consumer backlash and boycotts.
Why Retailers Are Becoming Political Casualties in Culture Wars Read More »
For U.S. brands, soft power is a valuable asset to be leveraged more effectively than competitors. U.S. brands may not be able to recreate centuries of heritage, but they can compete with cultural resonance and American-made authenticity.
The Soft Power Shift: What It Means for U.S. Brands Read More »
Partnerships between brands and sports figures are becoming more popular, but now female athletes are starting to show a stronger ROI.
It’s U.S. Open Time: Pro Athletes Help Brands Win Read More »
What I’m seeing in the snack aisle right now is absolutely fascinating and really weird. Two of America’s biggest snack rivals just did something that would have been unthinkable.
Off the Shelf with Phil Lempert: Oreo & Reese’s – Really, Another Oreo? Read More »
Regulation doesn’t erase the core question: Are drones actually the future of last-mile delivery, or are they another shiny object distracting retailers from more urgent problems? Challenges will remain; drones are still limited by payload weight, weather sensitivity, and the economics of operating at scale. Yet the shift to standardization provides retailers with the regulatory clarity needed to plan, test, and prepare for drones as a potential solution in the last-mile delivery mix.
Is Drone Delivery the Last Mile Solution? Read More »
How do you make yourself matter to your local community? If you’re a hardware retailer, what you have to offer is more than nice; it’s a necessity. Ace Hardware gets it. They are innovative players in the retail media landscape with RedVest Media, designed to drive embedded community relationships that translate into measurable ROI advantages.
Ace Hardware Knows How to Build Community Read More »
Cornell and Target kept putting their feet in their mouths at every step. When they announced they were pulling back from DEI initiatives, they were crucified by the customers who supported those views, and they never really got the buy-in from those who didn’t. Efforts to soften that stance infuriated people on both sides of the issue, setting up a no-win situation for the company.
Here’s Why Michael Fiddelke Should Be Really Worried Read More »
