Payless ShoeSource recently carried out a marketing prank on a select group of social media influencers. As expected, it worked like a charm. In the carefully-crafted ruse, the influencers were invited to a private launch party for a new Italian […]
Payless ShoeSource Prank Exposes the Achilles Heel of Luxury Marketing Read More »
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of
Cotton Incorporated Read More »
Intel is a world leader in the design and manufacturing of essential technologies that power the cloud and an increasingly smart, connected world. We o?er computing, networking, data storage, and communications solutions to a broad set of customers spanning multiple
In 2019, regardless of size, tenure or segment of business retailers, brands and suppliers must recognize that they can no longer navigate the new landscape with their old maps. Tomorrow\’s winners will be nimble, data-driven, fast to market, and highly
I recently visited the Hermès Carre Club in the Meatpacking District of New York. I became a member of the \”Club,\” which existed for four days, by signing in (my data capture) with a team of Hermès clad concierges. In
The Pop-Up Steps Up Read More »
In September 2018, Ralph Lauren celebrated his 50th Anniversary with a fashion show and black-tie dinner in Central Park\’s Bethesda Fountain and courtyard, not far from the twin Ralph Lauren mansion stores flanking the corners of Madison and 72nd Street.
Layaway as we know it has changed considerably over time, and it seems antiquated when today\’s millennials are looking for higher levels of instant gratification than consumers of the past. As such, there has been a rise in the buy-now,
Buy Now, Wear Now, Pay Later! Read More »
Even as it remains one of the most admired – not to mention successful retailers — in the business, one may have to ask if Williams Sonoma is starting to drink the promotional juice a little heavy these days? While
Is Williams Sonoma Going Promo-a-Go-Go? Read More »
The National Retail Federation (NRF) reports that holiday sales during November and December 2017 increased 5.5 percent over the same period in 2016, and they expect another increase between 4.3 and 4.8 percent this year. This is a crucial opportunity
Who Will Win This Holiday Season? Those Who Deliver Trusted Experiences Read More »
The state of our economy is currently a paradox of \”good\” and \”iffy\” as we enter 2019. Low unemployment and slightly rising wages do not seem to have the strength to offset threatening headwinds powered by potential trade war price
First, The Bad News. Then 2019: Tough, Tougher or Toughest Read More »
