Articles on
Technology
Never Rely on Assumptions
For decades talent, past sales and gut instinct drove retail assortments. Gurus who could interpret the market and build a merchandising strategy ruled fashion alongside ...
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The Social Media Networks We Grew Up with Aren’t Cool Anymore
I clearly remember first time I was told Facebook was for “old people.” I was at Mayfair Mall in Milwaukee, Wisconsin with my Gen Z ...
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A Playbook for the Modern CIO
Like everything else in retail, the role of the Chief Information Officer has transformed over the years. What was once a focus on managing information ...
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(Stop) Measuring Sales Per-Square-Foot in an Omnichannel World
Should you evaluate the performance and efficacy of a physical retail store the same way you evaluate an ecommerce store or a mobile game? The ...
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The More Customers Walk Your Store, the More Your Space Is Worth
Location, location, location. How many times have we heard this when measuring the intrinsic value for a property? In shopping malls, location is everything for ...
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Updated Playbook for Retail Success
Whether it is to make quicker business decisions, improve the customer experience, deliver operational efficiencies or reduce return rates, once the right data is in ...
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Optimizing Online Beauty Sales in a Changing Business Environment
This report highlights reasons behind the success of beauty e-retailers and brands from April 2021 through April 2022, despite supply chain disruptions, shifting consumer demands, ...
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What’s in Your Vending Machine?
The jury is still out on the long-term value of NFTs as a digital ownership model, but SXSW 2022 was steeped in NFT hype. The ...
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