Articles on
Technology
Data: The New Currency for Retail Marketers
Gwen Morrison
March 13, 2017
Data has quickly become the most powerful tool in today\’s marketing world. As social media and other digital platforms proliferate, purchase intent analytics help marketers ...
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Best Retail Advice – Go Hack Yourself!
Len Lewis
March 7, 2017
When did baby monitors and election booths become weapons of mass disruption? At what point did a GPS or our own F-16 fighter jets become ...
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From the Technology Trap…to the Perfect Conclusion
Robin Lewis
January 23, 2017
The fact that I was overwhelmed by the exhibition of more technology than I could ever learn about in my lifetime at NRF’s Big Show ...
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Digital Customer Engagement
Paul Gulbin
January 4, 2017
Transforming the Customer Experience Through Continuous Innovation Digital Changes Everything As the long-term annual growth rate of the U.S. economy slows from its historic average ...
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Saving Physical Retail from…Itself
Bridget Johns
October 18, 2016
E-Commerce generally gets all the headlines, but the biggest threat to physical retail has long been … physical retailers themselves! And, their self-inflicted threat is ...
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The Role of IoT in the Evolving Retail Landscape
Kindra KTatarsky
October 5, 2016
For several years now, when the topic of “the store of the future” arose, conversations quickly—and almost always—veered into technology and the Internet of Things ...
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Rise of the Expert E-Aggregators
Dana Wood
September 14, 2016
Blending Content with Commerce for Major Impact What if you could learn about—and eventually purchase—expertly curated, highly coveted beauty brands without ever having to darken ...
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A Retail Story in the North Woods
Deborah Patton
September 1, 2016
We are closing out the summer in the Adirondacks. It has been a place our entire family has loved since our children were small. They ...
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