Articles on
Strategy
Insights for Retail Innovators from Shoptalk
Identifying the critical trends that are shaping retail (short- and long-term) is an art supported by science. And that’s what Shoptalk does every year to ...
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The Culture Power Brand. Designing Brands That Move People.
We are living in extraordinary times as we come out of a once-in-a-lifetime collective reset. And as we heal, recalibrate, and seek joy, we are ...
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Quality Counts: Why the $2 Billion Bidding War for Aesop Makes Perfect Sense
When a number of reputable business news outlets recently reported that none other than LVMH, L’Oréal and Shiseido were allegedly embroiled in a $2 billion ...
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Behind the Scenes with Krystina Gustafson
How do you curate great content for 10,000 digital innovation leaders who have high expectations for learning something new that will help them navigate the ...
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Jassy to Employees: Redefine Amazon
I’m not going to do an “I told you so” (but I just did). Actually, I’m sharing a leaked recording that a very alert Insider ...
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By Canceling AmazonSmile, the Company Challenges Its Consumer Centricity Claim
Amazon just announced it was shutting down its charitable-donation platform AmazonSmile, effective February 20. Launched in 2013, AmazonSmile allowed customers to donate 0.5 percent of ...
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How to Differentiate a Brand
The concept of the Unique Sales Proposition (USP) has been enshrined in marketing and sales circles for decades. Advanced by advertising executive Rosser Reeves in ...
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Driving Meaningful and Enduring Retail Change
I recently returned from NRF’s 2023 “Big Show” in New York, along with nearly 40,000 of my new best friends. There were plenty of shiny ...
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