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Management

Debunking the Millennial Brand Preference Myth

Millennial shopping habits differ greatly from those of prior generations. But their apparel brand preferences? Not as much as one might think. After arriving home ...
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A Fresh, New Look at “The Nordstrom Way”

Readers of The Robin Report know that I have admired Nordstrom—both the company and the family—for how they run their business through good, old-fashioned retail ...
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Brewdog A New Age Company With a New Age Way to Grow a Global Business

Scotland-based BrewDog brewery is a different kind of company that has a very different way of doing things. The genius is in the beer. If ...
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Micro-Influencers: Can the Beauty Industry’s Obsession du Jour Actually Deliver Any Meaningful, Measurable ROI?

Dear Reader, can we be frank with each other and just admit that the only reviews that are 100-percent legit are those by individuals who ...
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Nordstrom Local: A Triple-Header: Personalization, Experience, BOPUS

The opening of Nordstrom Local in West Hollywood, California, on October 3, is a visionary move, responding to the demanding consumer youth culture. Boldly innovative ...
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What Goes Around, Comes Around – Even from a Long Way Off

The 18th century was the beginning of the consumer revolution, where “shopping went from being primarily a matter of obtaining the necessities of life, to ...
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Snap Break: Fashion’s Much-Needed Time Out in the Era of Social

The notion of time plays a powerful role in inspiring and guiding fashion. Designers formulate their creative perspectives through the influences of the past, the ...
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Costco’s Peculiar Online Strategy

Costco may be crazy like a fox. Costco Wholesale is a huge and successful retailer. Yet there are a few recent signs that it might ...
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