Articles on
Management
Beyond Sustainable: The Growing Demand for Ethical Fashion
Judith Russell
April 3, 2018
When Vogue Australia quietly hit the newsstands in its home country and abroad earlier this month, its theme, which as recently as three years ago ...
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The Blurred Line of Marketing and Commerce
Marie Driscoll
April 1, 2018
The rules of marketing are undergoing a sea change. Agencies have experienced double-digit declines (similar to mall traffic!) as CPG brands bring efforts in house ...
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All Roads Lead to Personal Commerce
Shelley E. Kohan
March 28, 2018
I predict 2018 will be an exciting and innovative year for retailers. The brick-and-mortar side of the business will continue to reshape, redefine and recreate ...
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Poetry and the Fine Art of Altruism
Kate Newlin
March 27, 2018
As someone who enjoys writing, I’ve always taken to heart the idea that writing is like prostitution: First you do it for the love of ...
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Gifting Strategies for Retailers in the Experience Economy
Pam Danziger
March 26, 2018
Throughout the year people celebrate holidays, occasions, life events and milestones by purchasing and giving gifts. Christmas and birthdays are the two biggest gifting holidays ...
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Amazon’s Prime Prospects
Warren Shoulberg
March 25, 2018
It’s the question that everybody’s asking…and that only one person on the planet has the answer to: What physical retailer will Amazon buy next? Notice ...
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Does Sex Really Sell?
Len Lewis
March 21, 2018
There’s an old adage in the advertising business: “Sex sells!” But does it? The answer is yes and no. It depends on what products you’re ...
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Walmart POV Updated
Paco Underhill
March 19, 2018
Bentonville is now a brash new American City. No longer can you find a $24-a-night hotel room that includes a hot breakfast. Foreign car dealers ...
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