Articles on

Management

Gender Norms in Retail Alienate Gen Z

The dissolution of gender norms is one of the most contentious topics in retail today. Next-gen consumers see gender as a construct. Generation Z and ...
Read More →

To Your Health: Retailers See It as the Cure for Business

Health\’R\’Us? In an age when something like 20 percent of the American population is over the age of 65, and twice that number say health ...
Read More →

Everything Old is New Again, Retailers! Time to Imagine Reimagining?

I wrote Shopportunity! in 2006 as a plea to retailers and fashion brands to stop discounting the value of their wares. I pointed out the ...
Read More →

Is Marc Lore a Walmart Dilemma?

In my article in July of this year, I opened with a question, \”Is Doug McMillon, CEO of Walmart beginning to buckle under the pressure ...
Read More →

Marketing’s Sonic Boom: The Sounds that Make Money

Back in 1974, Wilson Bryan Key published Subliminal Seduction exposing the ways marketers use subconscious images to manipulate consumers, like the word \”sex\” hidden in ...
Read More →

The Great Retail Test Store Scam

So, Macy\’s is rolling out a test of thredUP second-hand clothing departments in about 40 of its stores. JCPenney is also testing with thredUp. Kohl\’s ...
Read More →

Retail: One Piece in the U.S.-China Trade War Puzzle

Retailers are battening down the hatches, preparing for a tsunami of tariff-related price increases that are threatening their businesses and consumers\’ pocketbooks. According to an ...
Read More →

Next up for Amazon…Fashion

On a busy Saturday, the radio was tuned to a cultural trivia game show called Ask Me Another. The segment I heard was called \”Closing ...
Read More →
Scroll to Top
Skip to content