Articles on
Management
Gender Norms in Retail Alienate Gen Z
Jasmine Glasheen
October 8, 2019
The dissolution of gender norms is one of the most contentious topics in retail today. Next-gen consumers see gender as a construct. Generation Z and ...
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To Your Health: Retailers See It as the Cure for Business
Warren Shoulberg
October 7, 2019
Health\’R\’Us? In an age when something like 20 percent of the American population is over the age of 65, and twice that number say health ...
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Everything Old is New Again, Retailers! Time to Imagine Reimagining?
Kate Newlin
October 5, 2019
I wrote Shopportunity! in 2006 as a plea to retailers and fashion brands to stop discounting the value of their wares. I pointed out the ...
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Is Marc Lore a Walmart Dilemma?
Robin Lewis
October 2, 2019
In my article in July of this year, I opened with a question, \”Is Doug McMillon, CEO of Walmart beginning to buckle under the pressure ...
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Marketing’s Sonic Boom: The Sounds that Make Money
Pam Danziger
September 29, 2019
Back in 1974, Wilson Bryan Key published Subliminal Seduction exposing the ways marketers use subconscious images to manipulate consumers, like the word \”sex\” hidden in ...
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The Great Retail Test Store Scam
Warren Shoulberg
September 25, 2019
So, Macy\’s is rolling out a test of thredUP second-hand clothing departments in about 40 of its stores. JCPenney is also testing with thredUp. Kohl\’s ...
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Retail: One Piece in the U.S.-China Trade War Puzzle
RoxAnna Sway
September 16, 2019
Retailers are battening down the hatches, preparing for a tsunami of tariff-related price increases that are threatening their businesses and consumers\’ pocketbooks. According to an ...
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Next up for Amazon…Fashion
Sarah Holbrook
September 9, 2019
On a busy Saturday, the radio was tuned to a cultural trivia game show called Ask Me Another. The segment I heard was called \”Closing ...
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