Back in 1974, Wilson Bryan Key published Subliminal Seduction exposing the ways marketers use subconscious images to manipulate consumers, like the word \”sex\” hidden in ...

So, Macy\’s is rolling out a test of thredUP second-hand clothing departments in about 40 of its stores. JCPenney is also testing with thredUp. Kohl\’s ...

Retailers are battening down the hatches, preparing for a tsunami of tariff-related price increases that are threatening their businesses and consumers\’ pocketbooks. According to an ...

On a busy Saturday, the radio was tuned to a cultural trivia game show called Ask Me Another. The segment I heard was called \”Closing ...

As a market researcher, I have always been intrigued by what is known as the \”observer effect,\” whereby the mere observation of a phenomenon changes ...

It\’s a challenging market for luxury brands. Although the United States is still estimated to be the global leader in luxury goods, the luxury market ...

Great strategy is one thing; implementing it is another. I hear the leaders of many of the great retail icons deliver great strategies. They are ...

The sky is falling…but it\’s really not. Amidst all the doom-and-gloom about the death of physical retailing and the demise of oh-so-many stores, it turns ...