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Redefining Affordable Luxury For Millennials

Affordable luxury is a slightly baffling concept, especially for the Millennial generation. Defining luxury itself is a challenge since we are talking about a service, ...
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The Grooming Boom: This One’s Gonna Stick

Mampering. Manscaping. Guy-brows. There are lots of lame new monikers attached to a bonafide beauty movement with big-bucks potential: The rise of guys as committed, ...
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I\’m Worth it!

Brand’s High-Touch, High-Tech Service Business Model Attracts Busy, Fashion-Conscious Women As the apparel sector gravitates toward cheaper products, relentless promotions, and declining service, a very ...
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The New Normal: NORMCORE

First it was Nikes replacing ballet flats. Then it was Birkenstocks replacing Nikes. Then Patagonia and Tevas became a thing. Then George Clooney’s fiancé was ...
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Art Twain: Staying Loose and Coloring Outside the Lines

A Personal Retrospective I don’t know where to begin with this story. It’s about retail, forgotten brand origin stories, advertising, and the golden age of ...
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Pirch, Lululemon, Cabela’s, Burberry, Apple: What Do They Have in Common?

These brands are not retailers.  They are neurologically addictive experiences, co-created by the brand and their dopamine-addicted consumers.  And not so incidentally, the experiences happen ...
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Let’s Get Physical

The Real Reason E-Commerce Merchants are Opening Stores When asked why he robs banks, the notorious Willy Sutton answered: “Because that’s where the money is.” ...
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Stampede to Organics Awakens Sleeping Giants

Whole Foods has succeeded beyond all expectations, but, strangely, that’s not all good for Whole Foods. Whole Foods was founded 35 years ago in Texas ...
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