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Marketing to the Affluent

Why a One-Size-Fits-All Luxury Marketing Strategy Will Never Work! Let me introduce you to Dr. Brian Wansink and his research into people’s relationship with food. ...
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Bye Bye, Baby

Big Kids Want Their Own Stuff Rumor has it 20-year-old California Baby rakes in $20 million per year in Target alone, but that doesn’t mean ...
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A Socio-Anthro Take on the State of Shopping

My favorite 14-year-old girl, like so many in her generation, is lost without her phone. In spite of school, sports, eating and sleeping, she spends ...
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The “F” Word

I have seen sheets—high-thread-count, perfectly percale, cotton as soft as a baby’s bottom—made…and it’s not a pretty sight. Can you say formaldehyde? While all kinds ...
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2015 Luxury Disruption Chaos & Hope

Changing Pillars of Luxe The luxury industry is steeped in heritage that is paramount to brand positioning, so it’s no surprise that it lacks the ...
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U.S. Un-Opened: Why is Beauty So Low-Profile at the Biggest Global Tennis Event of the Year?

It isn’t Arthur Ashe Stadium, but as far as all-eyes-on-you public venues go, New York City’s heavily trafficked Bryant Park is pretty up there. So ...
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Kraft, Campbell Soup, Nestle…and More

All Facing Enormous Headwinds The newly formed Kraft Heinz food giant’s announcement to slash 2500 jobs is a harbinger of much worse headwinds facing all ...
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Why L Brands CEO Les Wexner Needs to Spend a Day in London

Victoria’s Secret, the $7 billion brand known for its sexy lingerie, scantily dressed models and world-famous intimate apparel runway show, is opening more than a ...
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