Articles on
Experience
Marketing to the Affluent
Pam Danziger
October 19, 2015
Why a One-Size-Fits-All Luxury Marketing Strategy Will Never Work! Let me introduce you to Dr. Brian Wansink and his research into people’s relationship with food. ...
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Bye Bye, Baby
Dana Wood
September 30, 2015
Big Kids Want Their Own Stuff Rumor has it 20-year-old California Baby rakes in $20 million per year in Target alone, but that doesn’t mean ...
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A Socio-Anthro Take on the State of Shopping
Paco Underhill
September 29, 2015
My favorite 14-year-old girl, like so many in her generation, is lost without her phone. In spite of school, sports, eating and sleeping, she spends ...
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The “F” Word
Warren Shoulberg
September 21, 2015
I have seen sheets—high-thread-count, perfectly percale, cotton as soft as a baby’s bottom—made…and it’s not a pretty sight. Can you say formaldehyde? While all kinds ...
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2015 Luxury Disruption Chaos & Hope
Marie Driscoll
September 9, 2015
Changing Pillars of Luxe The luxury industry is steeped in heritage that is paramount to brand positioning, so it’s no surprise that it lacks the ...
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U.S. Un-Opened: Why is Beauty So Low-Profile at the Biggest Global Tennis Event of the Year?
Dana Wood
September 8, 2015
It isn’t Arthur Ashe Stadium, but as far as all-eyes-on-you public venues go, New York City’s heavily trafficked Bryant Park is pretty up there. So ...
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Kraft, Campbell Soup, Nestle…and More
Robin Lewis
August 19, 2015
All Facing Enormous Headwinds The newly formed Kraft Heinz food giant’s announcement to slash 2500 jobs is a harbinger of much worse headwinds facing all ...
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Why L Brands CEO Les Wexner Needs to Spend a Day in London
Judith Russell
August 18, 2015
Victoria’s Secret, the $7 billion brand known for its sexy lingerie, scantily dressed models and world-famous intimate apparel runway show, is opening more than a ...
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