First it was Nikes replacing ballet flats. Then it was Birkenstocks replacing Nikes. Then Patagonia and Tevas became a thing. Then George Clooney’s fiancé was wearing mom jeans. Baseball caps, sports jerseys, mall chic, Jerry Seinfeld. What can we make […]
The New Normal: NORMCORE Read More »
Millennials Opt In To a Rent-a-World Who will buy this beautiful morning? What about renting it? What about renting it on Airbnb? What if you could rent this beautiful morning with clean sheets for $150 and be done with it?
Had Groucho Marx been a Millennial, his famous adage “I don’t want to belong to any club that will accept people like me as a member\” would read a little more like “I don’t want to be admitted to any
A Whole New Kind of Club Read More »
Many of the most successful rebranding efforts of the last year, the most forward-facing of them all, have all used the same weapon of choice: their archives. Brands as highbrow as Dior, to as proudly lowbrow as Levi’s, have looked
Brands Looking Forward, Look Back (Way Back) Read More »
REWith the launch of the Spring 2014 lookbook in April, Gap Creative Director Rebekka Bay sets the tone of her six-month-old stewardship as Creative Director of Gap, Inc. For those of you who aren’t yet familiar with Bay, who joined
Bay Closes the Talent Gap Read More »
We Millennials can be a little difficult to decode at work; our incessant attachment to our phones; our buddying up with senior executives; our loose understanding of office hours. Many of our coworkers ultimately begin to believe that we are
Millennials in the Workplace – True or False Read More »
Ron Johnson’s highly publicized tenure at JC Penney has ended, and perhaps with it, the potential of JC Penney to compete for the middle class Millennial. Sure, they may regain the customers they lost by reinstating the deals-centric retailing of
Hey JCP: We Millennials Will Demand Fair and Square Read More »
I’m here to set the record straight about the Millennial work ethic, by giving you a little insight into the world of internships. They have become the popular alternative to entry-level positions, and businesses have convinced my generation that this
What Your Intern is Really Thinking Read More »
And Why You’d Better Care About These Five Words of Activation Brands love me. They find me in the recesses of my social interactions and they ask (read: incentivize) me to be their brand ambassador. Who am I? I am
In my last article we gave you three shops that were bellwethers of an emerging trend: a bottom-up trickle effect that has innovative brands skewing small. Here are three more bellwether retail stores that are becoming the go-to brands for
He’s Got It: Menswear in the Information Age Read More »
