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Experience

What We Can Learn from the Super Bowl Ads

The Super Bowl is the single biggest television event of the year, both in terms of viewership and dollars spent in advertising. This year\’s 53rd ...
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A Tale of Two Cities…or Homes

RH (AKA Restoration Hardware) opened its new flagship this fall in an architecturally spectacular space in NYC\’s Meat Market across from the Gansevoort Hotel around ...
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Store Brands’ Winning Ways

Not too long ago, the sales of private label products stood as a useful barometer for food retailing and the economy in general. When the ...
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Manhattan’s Retail Transformation

It is apparent to any pedestrian strolling through midtown Manhattan that New York\’s retail real estate industry is in a state of crisis. Just count ...
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Payless ShoeSource Prank Exposes the Achilles Heel of Luxury Marketing

Payless ShoeSource recently carried out a marketing prank on a select group of social media influencers. As expected, it worked like a charm. In the ...
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Ralph at 50

In September 2018, Ralph Lauren celebrated his 50th Anniversary with a fashion show and black-tie dinner in Central Park\’s Bethesda Fountain and courtyard, not far ...
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Is Williams Sonoma Going Promo-a-Go-Go?

Even as it remains one of the most admired – not to mention successful retailers — in the business, one may have to ask if ...
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Millennial Brand Preferences: A 2018 Update

Erica Lopez, 31 years old, is having growing pains. \”My tastes are growing more expensive,\” admits the executive recruiter from Ann Arbor, Michigan. \”I\’m making ...
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