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Experience

Mirror, Mirror on The Wall, Who’s the Fairest of Us All?

“Who’s the fairest of us all” was made famous by the evil queen in Snow White and the Seven Dwarfs, as she stood in front ...
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Is the Retail Campus the Next Small Thing?

Even as many national retailers have been opening bigger and bigger stores — Super Centers, Combo Stores, Hyper Markets and all variations of Giant and ...
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Mobile Shopping Is on The Move: Retailers Need to Move with It

After months of pandemic-induced retail shutdowns, it comes as no shock that consumers turned online to do their shopping. Non-store retail sales grew 22 percent ...
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A Linear Path to Purchase Is an Illusion

We’ve all been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads ...
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How to Meet the Demands of the 2021 Gen Z Shopper

Buzzfeed has a fun quiz that lets people know if they\’re a millennial or Gen Z based on the clothes they like. Bucket hat? Gen ...
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Is Makeup Dead?

Recently I received an email about Becca Cosmetics’ upcoming makeup launches, and I immediately emailed the brand publicist back: “I’m confused,” I wrote. “I thought ...
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The WOW! Customer Experience

How can pandemic-crushed specialty retailers that were too slow or ineffective ramping up their e-commerce capabilities come back from the brink? Don’t look to Amazon, ...
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Nordstrom’s New Game Plan

I’m commenting on Nordstrom’s latest strategic moves: their brick-and-mortar localization and online positioning, the “Closer to You” program and their concession strategy. However, before I ...
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