Articles on
Experience
Mirror, Mirror on The Wall, Who’s the Fairest of Us All?
Robin Lewis
June 23, 2021
“Who’s the fairest of us all” was made famous by the evil queen in Snow White and the Seven Dwarfs, as she stood in front ...
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Is the Retail Campus the Next Small Thing?
Warren Shoulberg
June 1, 2021
Even as many national retailers have been opening bigger and bigger stores — Super Centers, Combo Stores, Hyper Markets and all variations of Giant and ...
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Mobile Shopping Is on The Move: Retailers Need to Move with It
Pam Danziger
May 10, 2021
After months of pandemic-induced retail shutdowns, it comes as no shock that consumers turned online to do their shopping. Non-store retail sales grew 22 percent ...
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A Linear Path to Purchase Is an Illusion
Pam Danziger
April 27, 2021
We’ve all been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads ...
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How to Meet the Demands of the 2021 Gen Z Shopper
Catherine Schetting Salfino
April 21, 2021
Buzzfeed has a fun quiz that lets people know if they\’re a millennial or Gen Z based on the clothes they like. Bucket hat? Gen ...
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Is Makeup Dead?
Dana Wood
April 18, 2021
Recently I received an email about Becca Cosmetics’ upcoming makeup launches, and I immediately emailed the brand publicist back: “I’m confused,” I wrote. “I thought ...
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The WOW! Customer Experience
Pam Danziger
April 12, 2021
How can pandemic-crushed specialty retailers that were too slow or ineffective ramping up their e-commerce capabilities come back from the brink? Don’t look to Amazon, ...
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Nordstrom’s New Game Plan
Robin Lewis
March 10, 2021
I’m commenting on Nordstrom’s latest strategic moves: their brick-and-mortar localization and online positioning, the “Closer to You” program and their concession strategy. However, before I ...
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