Articles on
Experience
How to Meet the Demands of the 2021 Gen Z Shopper
Catherine Schetting Salfino
April 21, 2021
Buzzfeed has a fun quiz that lets people know if they\’re a millennial or Gen Z based on the clothes they like. Bucket hat? Gen ...
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Is Makeup Dead?
Dana Wood
April 18, 2021
Recently I received an email about Becca Cosmetics’ upcoming makeup launches, and I immediately emailed the brand publicist back: “I’m confused,” I wrote. “I thought ...
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The WOW! Customer Experience
Pam Danziger
April 12, 2021
How can pandemic-crushed specialty retailers that were too slow or ineffective ramping up their e-commerce capabilities come back from the brink? Don’t look to Amazon, ...
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Nordstrom’s New Game Plan
Robin Lewis
March 10, 2021
I’m commenting on Nordstrom’s latest strategic moves: their brick-and-mortar localization and online positioning, the “Closer to You” program and their concession strategy. However, before I ...
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Let Them Eat Cake: Luxury Spend Is Up Among Next-Gens
Jasmine Glasheen
March 7, 2021
Next-gens may fear economic uncertainty, but that’s not stopping them from making high ticket purchases. HighSnobiety reports that, by 2026, millennials and Gen Z will ...
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RH Builds Out its Horizons
Pam Danziger
March 2, 2021
Remember when Restoration Hardware was the quirky DIY-fixer’s catalog for people restoring Victorian houses? It’s come a long way from its home-spun roots back in ...
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Welcome to the Era of Conscientious Luxury
Pam Danziger
February 9, 2021
The seemingly insulated luxury market has never experienced a year like 2020 when personal luxury goods sales dropped $78 billion from 2019 – a 23 ...
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Amazon’s Superpower
Sarah Holbrook
December 16, 2020
Unintended consequences of Covid-19 are that it’s easier to find a captive audience and we now regularly spend time waiting in lines. In the spirit ...
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