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Experience

Gen Z Nostalgia is Accelerating: Categories to Watch

Oxford Languages (the dictionary people) defines nostalgia as “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.” But nostalgia isn’t relegated ...
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Slow Checkout Is a Competitive Advantage

Express lines. Self-checkout. Online virtual orders. Contactless checkout. But slow-moving, chit-chat checkout lines? Yes, bucking the trend of shorter, faster, and more efficient shopping – ...
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A Growing Segment of Gen Z is so Over Social Media

Misinformation, vitriol, body dysmorphia…all proven results of prolonged social media use. Just because Gen Z grew up in an era of portable handheld technology doesn’t ...
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The Vagaries of Today’s Luxury Market

Over the last three years, the luxury market has experienced a whirlwind of change. In the lead-up to the pandemic, the personal luxury goods market ...
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Retailers Are Promising Customers Literal Magic

I recently read a meme that said, “Nothing sacred is for sale, period.” While selling spiritual wares at a premium is not a new concept, ...
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Retailing in Dystopia: What to Expect in 2023

It’s hard to talk about fashion going into 2023 without using words like “surreal” and “otherworldly.” The reason? Dystopian fashion reached new heights this year. ...
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Ralph Lauren and Donna Karan: Two American Icons

Ralph Lauren As the most financially successful American designer, Ralph Lauren is also the quintessential aspirational lifestyle designer. He designed an American dream that was ...
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Reimagining Retail’s Future

The future of retail will be shaped by a hybrid shopping model based on the new normal of highly interconnected experiences that serve specific target ...
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