Articles on
Experience
Immersive Retailing Is the Next Big Thing
Warren Shoulberg
August 8, 2021
Even as many retail companies have been working to reimagine their physical stores with experiential elements ranging from in-store events and interactive displays to entertainment, ...
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La Samaritaine: A Dazzling Makeover
Deborah Patton
August 4, 2021
Here’s one for the century. The reopening of La Samaritaine in Paris redefines the whole concept of a department store. In fact, “department” is immediately ...
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Nontraditional Brands Break into Retail
Sarah Holbrook
August 3, 2021
Retail discovery has yet another channel, this time it really is a channel … well actually a streaming service. Experimentation in customer discovery is extending ...
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Living [and Shopping] Through Clouds of Emotion
RoxAnna Sway
July 26, 2021
By the 1980s, marketers understood that when consumers had all the “essential stuff” they needed and that in the future, those shoppers would buy based ...
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Is the “Self-Love” Industrial Complex Here to Stay?
Jasmine Glasheen
July 25, 2021
The term “self-love” has been applied to everything from showing more skin to using a meal planning journal. But marketing is no longer centered around ...
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Nike/Louis Vuitton Marry Luxury and Streetwear. Will Consumers Support the Wedding?
Jasmine Glasheen
July 12, 2021
Luxury and streetwear are not a new combination. But with Dior, Louis Vuitton, Vetements, and more jumping aboard the streetwear bandwagon, it is undeniably the ...
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Here Comes the Suburbanizing Twenties
Warren Shoulberg
June 29, 2021
America has had several great migrations of historical proportions: the manifest-destiny westward-ho movement to the Pacific in the 19th century; the trek north for Blacks ...
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What It Takes to Be Successful in Retail – Any Retail
Pam Danziger
June 26, 2021
As the world begins to open up from the pandemic shutdowns, malls across the country are feeling the love. In March, mall visits jumped 44 ...
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