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Experience

Using Unbiased Metrics to Measure Loyalty

The Holy Grail for any brand or retailer is customer loyalty. In the Arthurian legend, search for the mythical grail promises its finder divinity – ...
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The Shape of Things to Come

To the terror of millennials everywhere, Gen Z has officially canceled the skinny jean. Denim’s wider silhouette is only eclipsed by the flamboyant nature of ...
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A Disconnect with Americans’ Fascination with Wellbeing

It isn’t only Belinda, the beleaguered spa manager in HBO’s smash summer hit The White Lotus, who’s finding it exceedingly challenging to cater to the ...
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Macy’s, Target Add Yet Another Chapter to the Ongoing Toy Story

The toy market is once again – sorry, folks – in play. With recent moves by Target and Macy’s ahead of the critical fourth quarter ...
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New Experiences and Stores Post-Covid

Despite the fact that Covid-19 and the Delta variant are still creeping around the nation, enough people have received vaccines that highly-vaccinated regions are  “opening ...
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Immersive Retailing Is the Next Big Thing

Even as many retail companies have been working to reimagine their physical stores with experiential elements ranging from in-store events and interactive displays to entertainment, ...
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La Samaritaine: A Dazzling Makeover

Here’s one for the century. The reopening of La Samaritaine in Paris redefines the whole concept of a department store. In fact, “department” is immediately ...
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Nontraditional Brands Break into Retail

Retail discovery has yet another channel, this time it really is a channel … well actually a streaming service. Experimentation in customer discovery is extending ...
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