Articles on
Experience
Using Unbiased Metrics to Measure Loyalty
Pam Danziger
September 12, 2021
The Holy Grail for any brand or retailer is customer loyalty. In the Arthurian legend, search for the mythical grail promises its finder divinity – ...
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The Shape of Things to Come
Jasmine Glasheen
September 8, 2021
To the terror of millennials everywhere, Gen Z has officially canceled the skinny jean. Denim’s wider silhouette is only eclipsed by the flamboyant nature of ...
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A Disconnect with Americans’ Fascination with Wellbeing
Dana Wood
September 7, 2021
It isn’t only Belinda, the beleaguered spa manager in HBO’s smash summer hit The White Lotus, who’s finding it exceedingly challenging to cater to the ...
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Macy’s, Target Add Yet Another Chapter to the Ongoing Toy Story
Warren Shoulberg
September 6, 2021
The toy market is once again – sorry, folks – in play. With recent moves by Target and Macy’s ahead of the critical fourth quarter ...
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New Experiences and Stores Post-Covid
Catherine Schetting Salfino
August 9, 2021
Despite the fact that Covid-19 and the Delta variant are still creeping around the nation, enough people have received vaccines that highly-vaccinated regions are “opening ...
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Immersive Retailing Is the Next Big Thing
Warren Shoulberg
August 8, 2021
Even as many retail companies have been working to reimagine their physical stores with experiential elements ranging from in-store events and interactive displays to entertainment, ...
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La Samaritaine: A Dazzling Makeover
Deborah Patton
August 4, 2021
Here’s one for the century. The reopening of La Samaritaine in Paris redefines the whole concept of a department store. In fact, “department” is immediately ...
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Nontraditional Brands Break into Retail
Sarah Holbrook
August 3, 2021
Retail discovery has yet another channel, this time it really is a channel … well actually a streaming service. Experimentation in customer discovery is extending ...
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