Articles on
Experience
Why Amazon Has a Hold on Millennials
Pam Danziger
November 15, 2021
Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: ...
Read More →
Generation Alpha Steps Up to the Plate
Jasmine Glasheen
November 7, 2021
Members of Generation Alpha were born after 2010, so the oldest members of this generation are about to enter their teen years. They’ve been dubbed ...
Read More →
The New Luxury: Sustainable Fashion
Arick Wierson
October 31, 2021
What will luxury look like moving forward? Ask a millennial or Gen Z and they will unequivocally say, “Sustainable.” This isn’t just a slogan; it’s ...
Read More →
How to Cultivate Loyalty with Next Gen Shoppers
Catherine Schetting Salfino
October 25, 2021
It’s hard to say how school, events, work and retail will look in the coming months, what with COVID’s Delta variant impacting protocols on a ...
Read More →
Why Green is More Than a Color for 2022
RoxAnna Sway
October 10, 2021
The Covid-19 recession of 2020 saw big gains for categories of merchandise including groceries, health and wellness-related products, pet food/supplies, furniture, and the DIY or ...
Read More →
Are Facebook and Instagram Toxic for Young Consumers?
Jasmine Glasheen
October 5, 2021
Social media can be toxic for young consumers, and some platforms are worse than others. The Facebook empire, in particular, has been in the hot ...
Read More →
What Does a Luxury Brand Sound Like?
Pam Danziger
September 28, 2021
Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance ...
Read More →
ZZ Driggs: Furniture Where and When You Want It
Warren Shoulberg
September 20, 2021
When Whitney Frances Falk started ZZ Driggs in 2015, she not only invented a memorable name for the company, but she also invented an entirely ...
Read More →