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Experience

Why Amazon Has a Hold on Millennials

Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: ...
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Generation Alpha Steps Up to the Plate

Members of Generation Alpha were born after 2010, so the oldest members of this generation are about to enter their teen years. They’ve been dubbed ...
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The New Luxury: Sustainable Fashion

What will luxury look like moving forward? Ask a millennial or Gen Z and they will unequivocally say, “Sustainable.” This isn’t just a slogan; it’s ...
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How to Cultivate Loyalty with Next Gen Shoppers

It’s hard to say how school, events, work and retail will look in the coming months, what with COVID’s Delta variant impacting protocols on a ...
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Why Green is More Than a Color for 2022

The Covid-19 recession of 2020 saw big gains for categories of merchandise including groceries, health and wellness-related products, pet food/supplies, furniture, and the DIY or ...
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Are Facebook and Instagram Toxic for Young Consumers?

Social media can be toxic for young consumers, and some platforms are worse than others. The Facebook empire, in particular, has been in the hot ...
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What Does a Luxury Brand Sound Like?

Not too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance ...
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ZZ Driggs: Furniture Where and When You Want It

When Whitney Frances Falk started ZZ Driggs in 2015, she not only invented a memorable name for the company, but she also invented an entirely ...
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