ROI, or return on investment, has been the standard gauge for retailers attempting to quantify how expenditures lead to sales outcomes. Now in an era ...

Over my career, I’ve worked with a lot of clients that had hidden opportunities to market their products and services, hidden in plain sight. These ...

One of the more fascinating ideas in retailing that never really caught on involved supermarket checkout lines. Some clever junior executive somewhere decided that instead ...

While the lion’s share of recent beauty chatter has centered on 30-second viral TikToks, the polar opposite phenomenon – long, elaborate “unboxing” videos – is ...

For decades, the continent of Africa has been lurking in the shadows of the fashion industry. From textiles to intricately woven fabrics, mainstream designers across ...

Much like the cottagecore trend that came onto the radar a few years ago, LoveShackFancy is selling more than just a frilly pink dress –– ...

It doesn’t get any cooler than HBO’s hit show Euphoria. With high school age characters in no-holds-barred scenarios, the series follows the life of a ...

Margaret Denise Quigley – best known by fans around the world as Maggie Q – has become one of Hollywood’s biggest names over the last ...