Articles on

Experience

What Ever Happened to Caring About Brand Dilution?

Remember when you couldn’t open your laptop without getting bombarded by “race to the bottom” brand messaging? They were selling Coach and Kate Spade at ...
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Shoptalk Takes One-to-One Meetings to the Next Level

Shoptalk. Uber. How did these brands transform each of their industries? The answer, according to Shoptalk’s founder, Anil D. Aggarwal, is technology that facilitates the ...
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How to Diffuse an Artisanal Brand

When New York magazine’s Grub Street newsletter recently asked the question, “Why does every store suddenly look the same?” It was using the term “Shoppy ...
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Gen Z Nostalgia is Accelerating: Categories to Watch

Oxford Languages (the dictionary people) defines nostalgia as “a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.” But nostalgia isn’t relegated ...
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Slow Checkout Is a Competitive Advantage

Express lines. Self-checkout. Online virtual orders. Contactless checkout. But slow-moving, chit-chat checkout lines? Yes, bucking the trend of shorter, faster, and more efficient shopping – ...
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A Growing Segment of Gen Z is so Over Social Media

Misinformation, vitriol, body dysmorphia…all proven results of prolonged social media use. Just because Gen Z grew up in an era of portable handheld technology doesn’t ...
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The Vagaries of Today’s Luxury Market

Over the last three years, the luxury market has experienced a whirlwind of change. In the lead-up to the pandemic, the personal luxury goods market ...
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Retailers Are Promising Customers Literal Magic

I recently read a meme that said, “Nothing sacred is for sale, period.” While selling spiritual wares at a premium is not a new concept, ...
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