Nike The Robin Report Retail Miss of the Week 8. 22. 26

Nike: The Robin Report Retail Miss of the Week, 8. 22. 26

Hey, don’t get us wrong, we’re all in favor of retailers testing new store concepts and experimenting with different formats. But how long is it going to take Nike to get anything right? The report that they are shutting down their Nike Live—rebranded as Nike Well Collective (whatever that means)—it’s another dead end for a brand that was once king of the footwear and sports apparel sectors; now it seems in a foot race to failure.

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A Point of View The Heart of a Retailers Brand

A Point of View: The Heart of a Retailer’s Brand

The garden of retailing is littered with examples of retailers that once had a singular successful point of view but have lost their way. Oversight, if not consistent supervision, is mission critical. There is a fine line between encouraging talented and committed team members to fully express themselves in the decisions they must make while at the same time keeping everyone in the organization on the same page of the hymnal. This balancing act must encourage innovative thinking and action, while protecting the business’s underlying point of view.

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Kimberly Shenk, CEO, Novi: Service Before Self

Kimberly Shenk has never taken the expected path. A data scientist and former Air Force captain, she has carried the military’s ethos of service before self and its belief that discipline as a habit leads to excellence into a career. She says employees, investors, and stakeholders yearn for a leader and leads with a clear vision, refusing to put a limit on what’s possible.

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