Cotton’s 24-Hour Runway Show and Push-Pull 2.0 The retail universe has long-since expanded beyond the confines of physical floor space and time. Online retail outlets have made shopping a 24-hour option for brands with or without brick-and-mortar complements. Brand marketing, […]
Rules of Engagement Read More »
All the recent hubbub over a certain Connecticut homemaker’s image and brand is only the tip of a major merchandising movement that is starting to consume the home furnishings field. As national brands continue to recede from the category—they are
Private Labels, Public Nuisances, and Captured Moments Read More »
In my previous article, I discussed how traditional metrics—like comp sales performance—often work against retailers in their efforts to improve store performance. Continuing that conversation, we now take a look at how customer-centric metrics empower corporate leaders, field leaders, store
The Human Metric: Activating a Customer-Centric Organization Read More »
We Millennials can be a little difficult to decode at work; our incessant attachment to our phones; our buddying up with senior executives; our loose understanding of office hours. Many of our coworkers ultimately begin to believe that we are
Millennials in the Workplace – True or False Read More »
That would be the Walmart behemoth, still the one and only behemoth of its size in the world, the last I took count. At about $61 billion in annual revenues, Amazon is still a puny contender to Walmart’s nearly $500
Amazon Frightened the Behemoth And It Boomeranged Read More »
You got rid of the landline three years ago because two-thirds of your calls were from telemarketers. Then you downgraded your cable service wondering why you were paying so much for so little. Now you watch stuff on your Tablet
The Green Marketing Act Read More »
“What Your Intern Is Really Thinking, “ written by our staff Millennial, Grace Ehlers addresses the seemingly cavalier and misguided view among most companies about her generation, particularly those with college degrees. The article was justifiably critical, in my opinion,
Retailing is a lot like professional sports. Both are highly competitive, both require a combination of talent and luck, and both involve big money. And sometimes, there’s so much drama taking place off the playing field that it’s hard to
Stores Blame Cold Weather, Early Easter for Season’s Slow Start Read More »
We all know about the problem of lousy fitting apparel, but, the percentage of women who can’t find clothes that fit is awesome: try 62%, and online, it’s the biggest barrier for trying new brands. Worse for retailers, $45 billion
The Perfect Fit at Bloomingdale\’s Read More »
